Wednesday, August 22, 2012

Nike Jogger: Find Your Greatness


Nothing like obesity to strike a conversation of both hatred and praise.  Nike's "Find Your Greatness" campaign was a huge hit during the Olympics even if they weren't a sponsor!  There were a number of different spots but the one that seemed to get under peoples skin was the one featuring Nathan Sorrell, dubbed by some as the "fat kid" running down the street.  

There isn't anything particularly special,  it's just him running.  What makes it really good, is the voice over.  You wouldn't think this would be that big of a problem, but I suppose a lot of people are getting upset that Nike is exploiting this kid for the simple purpose of selling shoes.  I wouldn't necessarily say they are exploiting him, but sorry, they're a business, and it's their job to sell a product.  And come one now, hasn't Nike had some far worse business practices in the past for us to worry about?  

Here we are spending time hating on Nike and this poor kid, but why aren't we praising them for tackling the issue of obesity head on.  None of their competitors are doing it, they took a risk and it paid off.  Big time.  Nathan on the other hand, we should be showing him nothing but kindness.  This guy had all the courage in the world to film a commercial of him recognizing that he has a problem and that he hopes to try fix it by whatever means possible.  That right there is pretty bold.

At the end of the day, if you still don't like the commercial, then direct all your frustration at Nike.  For those who haven't seen it yet, check it out and as always remember to leave your comments below!  


~Until Next Time~

WIM

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