Monday, May 28, 2012

Nike: I Would Run To You

Nike's "I would run to you" features two lovers looking to do whatever they can to be with each other.  "Whatever they can" in this case involves running across the U.S. until they finally can be with one another.  Wieden+Kennedy, the agency behind this commercial, shot the spot in three cities and five states over the course of 11 days. The commercials two main characters engage in a catchy duet that features the woman running gracefully with her new Nikes, and the man running well...not so gracefully.  He actually ends up in the hospital and has some sort of revelation where he realizes that he could just stay where he is while his girlfriend runs...to him!  Things certainly became easier for him at this point.  This romantic twist on running was a winner for Nike.  They do a great job of not only telling us that running is fun, but it also hints that running is something you could do with the person you love.  It's worth checking out.  Let me know what you thought!



~Until Next Time~

WIM

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