Wednesday, March 28, 2012

Thoughts on QR Codes and Shazam

I've said this before, but I think QR codes are useless. You see them everywhere, but the thing is, they take you to something that's not even optimized for your mobile phone. They don't help me get from Point A to Point B. It DOES however, get me to somewhere in between. 

On the other hand, we have Shazam. The team behind Shazam did exactly what I was hoping someone would do. They made it extremely  EASY for users to become more engaged. It's one app with MULTIPLE uses. It doesn't make the process DIFFICULT. It's STREAMLINED, and connects you to all your favorite social media services. Not saying scanning something isn't difficult, but in my opinion it's far easier to whip out your phone and Shazam something. Also, let's be honest here, QR Codes simply do not look nice at all.  They take up space, and are just unpleasant to look at.  Hoping to see more of Shazam and less of this QR business. 



  1. How did you go from QR to Shazam? Seems like two rather different topics :)
    QR codes have their uses. It depends greatly on the target content. If it's placed next to a product in a store and takes me to a product description page, I am happy. Obviously this doesn't exactly happen often. And the real problem is that you never quite know where you'll end up.

    I'm probably not your typical Shazam user... or maybe I am... in any case, I did not realize Shazam is even good for anything apart from identifying music until you pointed it out. Thanks to that, I managed to delete everything under "My Tags"... hopefully it wasn't shared to every social network already. Sharing info on tracks I identified using the app, and even attaching location info, was definitely not my goal when I started using Shazam.

  2. Thanks for the comment, Stani!  Great hearing from you.  They might seem different, but I guess I was referring to how they are both applied within companies, and not necessarily the technology behind it.

    I've seen QR codes used at the Best Buy down the road, but to be honest with you, I've never been intrigued enough to actually do anything about it.  As you mentioned, these QR codes are located right next to the products, but nothing about that screams "SCAN ME"!

    Well the cool thing I've come to realize about Shazam is that if you're watching TV and the Shazam icon comes up, you pull out the app, Shazam it, and then it allows you to instantly engage with that particular brand by taking you either to some promotion they are having, or the opportunity to communicate directly with them through either Facebook or Twitter.  It's much more than music which is the interesting party.

    Thanks for the comment!