Sorry about the rather odd screenshot, but I thought it was rather attention grabbing if I say so myself. Heineken has been on a roll with these new campaigns that feature the alpha male of a party, taking control and showing everyone how it's done. According to Marketing Daily, the commercial below will make its TV debut during Sunday Night Football on NBC on Sept. 18th. The good thing is, I have it for you today! Now, when you're huddled by the TV come next Sunday, you'll say, "I saw it on The WIM first!" At least I hope you do.
According to Lesya Lysyj, the CMO for Heineken USA, the campaign looks to target males aged 21 to 34. Their goal was to showcase how to act in situations "where we know our enthusiasts want to demonstrate their confidence, resourcefulness and ability to navigate any social situation -- such as when making an entrance at a party or going on a date," she says. "This feeling of worldliness and assurance resonates with our target consumers around the globe, and we feel the cinema provides a unique and superior medium through which to tell our story to a captive audience."
A very clever commercial, and extremely well done. I'm looking forward to seeing more work like this in the future!