Thursday, August 4, 2011

Shanghai and the virtual subway supermarket



An interesting idea out of Shanghai, and quite astonishing at how far technology has come these days.  I've always thought that QR Codes would come and go, simply because of its inconvenience for the consumer.  First off, the app doesn't come pre-installed on most popular phones these days and secondly, the time it takes to go and open the app and then scan the code and then once everything is set to go, all you're taken to is a website or an image.  It just doesn't work...or so I thought.  

Yihaodian, China's leading online grocery store, has rolled out a series of "virtual supermarkets" in Shanghai's metro stations.  The thought is, if you're too busy with work and don't have time to get your food, well, how about just using your phones QR reader to scan the items you need and avoid having to do it later when you might be too tired.

As you can see from the image above, the grocery items are displayed on a large LED screen, with a QR code attached to each item.  This is a great example of how QR codes work brilliantly.  They serve a purpose.  Definitely a cool use of technology and hopefully we see more innovative uses of QR codes like this one in the near future.

~Until Next Time~

WIM




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