Friday, July 8, 2011

SoBe: Try not "break the horizon."


What do you think?  Can you make it past this challenge?  Kate Upton, Sport's Illustrated's newest swimsuit model, stars in SoBe's newest spot, "The Staring Contest."  The rules are quite simple, both you and Kate sit across from one another and if you happen to "break the horizon," well, the game's over.  It's harder than it looks, I assure you.  You can go ahead and try for yourself by visiting SoBe's site.  This is certainly a clever campaign and I'm sure will be very popular among the male population.  It would be great if they could somehow implement a 3D version, and truly make it something unique.  Rather than just simply staring at your computer screen, you should literally have Kate Upton sitting across from you in your room.  Something to think about...in the mean time, why not take a look yourself.


~Until Next Time~

WIM

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