Nothing like delivering a little happiness right? Well let's be honest, it's more like delivering a potent sugar combination to unexpected kids and teenagers while obesity rates are sky rocketing worldwide. Ok...that's a little extreme, clearly not what they were thinking but thought I would throw that in. Anyhow, what we have here is another attempt at the Coke Happiness Machine. I'm a HUGE Coke fan, but I stay away from actual Coke and stick with Diet Coke...protects my teeth and makes dentist trips a little less painful. Anyhow, what we have here is Coke going into the streets of Rio delivering a small dose of happiness through a magic button. All you need to do is walk up to the truck and press the magic button and the truck gives you a small dose of happiness in a coke bottle. Definition6, the agency behind this campaign, designed a creative concept, and succeeded on many levels. They developed a unique brand experience that will leave a lasting memory in the minds of those who experienced it. I'd be interested in finding out why they chose Rio as the place to host this stunt. Don't think they would get the same result in the U.S....well actually they would have but they would have received a lot of flack for delivering yet more unhealthiness to the U.S. Check out the video for some instant happiness and while you're at it, have a great weekend!
~Until Next Time~