Thursday, February 17, 2011

What's with all the Heita?

HEITA!  Yeah, I didn't know what it was either.  If you've never heard of it before either I'm sure you don't know what it is either.  Well...looks like all the buzz is around Heita.  Heita, if you must know, refers to Telkom Mobile, and it is South Africa's newest mobile network.  The commercial I chose to feature doesn't really have anything to do with the mobile network but rather the commercial below and a whole set of other commercials were part of an ad blitz to get people used to the name Heita, and wanted to see how they would respond.  Heita is certainly different from its original name Telkom Mobile, but I kind of like it.  It sort of gives off a youthful vibe, which I'm sure it was targeted towards.  Some of the spots I've seen don't quite make any sense, but as you will soon see, they are all about becoming happier.  Check it.

~Until Next Time~


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