Tuesday, January 25, 2011

The Pleasure of The Burn

I thought this spot by Asics would help bring about the needed motivation to get most of us pumped into plowing through the week. Created in conjunction with Vitro, Asics manages to get down to a very human level and bring to light one of the biggest motivators for any athlete. Check it out below!

This video made me want to strap on my sneakers and chiesel away all the unnecessary pleasantries of being a grown-up.

'til next time!'

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