Tuesday, November 30, 2010

Chatroulette Live

GoodDay to you all! For all of you who detest the airport experience because that flight takes you to another work day and not a hot and sizzling beach somewhere tropical - I present to you a continuation of the T-Mobile airport improv events.

This time it's with no other than the ChatRoulette guy, I'm sure theWIM will be more excited than me to see this guy performing live, nonetheless it is pretty funny and catchy. So check it out below!


I guess this is the reason we love improv and how small details brought to us by brands or artistic collectives are great. The question is how do brands find a way to sustain this in long run? Because they can't have these kinds of events running daily or can they?!

'til next time!'
-APL

An active bear doesn't always have the time to take a shower


So I really don't know what to say about this.  I've seen my fair share of strange commercials, but this one certainly tops it.  Orangina, the orange flavored drink, have come up with a campaign that features a variety animals in domestic situations.  From cleaning the house to taking a shower, Oragina can literally be applied anywhere, even your arm pits.  The one thing that really took me off guard was the dude at the end with the goat.  This is certainly a little over the top but they certainly left a lasting impression.  I can't say it was a good impression but the next time I go to the zoo, I know what I am taking with me, a glass of Orangina.  Let me know what you thought, and leave me your comments below!


~Until Next Time~

WIM

Monday, November 29, 2010

the Next Soccer SuperStar: an online journey

I hope you all had a very relaxing weekend and ready to fly by this week with the help of some outstanding ads! I want to start off the week with a great new online gaming experience - one that I hinted at last week and now have a truly awesome example to share with you.


The following commercial is for I AM PLAYR, an online game that lets you live up to your childhood fantasies of taking your place alongside the soccer legends - at least virtually! The concept is one where you make a series of decisions that hopefully lead to your superstardom or tragic failure. I'll let the commercial speak for itself, check it out below!


What I enjoyed about this new gaming platform is that it places you in the player point of view perspective, as if everything were actually unfolding before your eyes. Much like the Nike commercials directed by Guy Ritche that rocked the blogworld this past summer.

Which reminds me, this project is also being sponsored by Nike, so it looks like a very promising future for the people over at I AM PLAYR. Let's wait and see how things roll out...

'til next time!'
-APL


Snowflake


Surely there isn't anything in this world harder than going back to work after having a few days off for Thanksgiving.  I hope everyone had a great time.  Monday's are usually always tough, and I would imagine the first thing you're going to do today is make yourself a cup of coffee...or...go to Starbucks.  The spot below, titled Snowflake, is for Starbucks.  What you have is people around Central Park in NYC flying kites with snowflakes attached to the ends.  The idea behind this spot was to showcase some of Starbucks' holiday favorites as the holiday season approaches.  I'm a fan of the Christmas blend, what about you?  Anyways, go get yourself a cup of coffee and enjoy the commercial below.  Enjoy!


~Until Next Time~

WIM

Virgin Atlantic Will Have You Dancing Through the Body Scanner

Last year Virgin Atlantic celebrated its 25th birthday with an ad campaign reminding the public about how different they were upon launch in 1984 and perhaps still are. Now the airline is taking an unique approach to the realities of the airline world today.



In its new ad campaign, airline passengers pass indifferently (and tauntingly dancing) though a (slightly less powerful!) full body backscatter x-ray machine on their way to their "one-in-a-kind" airline experience on Virgin Atlantic.

While it used to be quite common (Braniff Airlines, which ceased operations in 1982, comes to mind), Virgin Atlantic and its sister brands appear to be the last remaining airlines to attempt making flying "sexy". I think we may have Richard Branson to thank for that!





Off to lunch
-FastFoodNYC

Thursday, November 25, 2010

Nike Unleashes Terror

This Thanksgiving I thought it would be nice to introduce the power of storytelling and how it's changing the way ads are being produced. In contrast to maybe before 10 years ago, ads always were updfront with their sales pitch. Today, that landscape has changed dramatically.


The rise of transmedia storytelling has opened up a vast network of interconnected media platforms from which to voice the greatness of our products and services. So, in essence we begin to see ads take on a much more subtle and mysterious role as a storytelling rule.

Below, an ad from Nike that speaks of its product like a horror movie. Both gripping and suspenseful, check it out below!


As you saw, the story doesn't end there, it continues onto other platforms where consumers will piece together the story in their collective memory. Awesome, I really love this and see a brighter future for ad agencies seeking relevancy in this rapidly changing media environment.

Enjoy Thanksgiving everyone!
'til next time!'
-APL

We all fall down. Thank you for helping us get back up.


Happy Turkey Day to all!  Whenever you get a moment on this busy day, take a second and kick back and let your food digest as you watch this spot for GM.  If you have been completely oblivious to what's been going on around you, surely you would know by now that GM was in a bit of a mess the last few years.  In the spot you are about to see, GM thanks America for a second chance.  A video filled with a boxer getting knocked down, to Popeye looking for his trusty bag of spinach, to Evel Knieval getting right back at up after a big fall, this spot is all about second chances, and how it's the way you get back up that truly defines who you are.  The spot officially airs today, so I'm sure you will see it a few times, which means you will have enough time to leave me some of your thoughts!  Enjoy the video, and I hope everyone has a very Happy Thanksgiving! 



~Until Next Time~

WIM

Wednesday, November 24, 2010

The Night Chauffeur


Hello, Hello! Whenever a commercial for my favorite beer comes out, I usually have to write something about it. Mother London, the agency behind this spot for Stella Artois, have released a video titled "The Night Chaffeur". 

The idea behind this campaign was to re-create a real life cinema experience for Londons nightlifers. Theres a little bit more to it as Stella is trying to promote their special edition beer, Stella Artois Black. I'm not familiar with this new beer, but if it is in fact a completely new product, it might be a good move for Stella, as craft beers have become widely popular especially in the U.S. 

This new promotion will allow anyone who buys the special edition beer (at the bar), to receive a chance at becoming part of a 1960s-era "cinematic" experience. Those lucky bargoers who get chosen will be picked up by The Night Chauffeur in a "classic Citroen DS and whisked away to become a key player in an immersive theater production at one of ten London bars." (CO)  

I'd have to say this is a very Stella'esque promotion and definitely think it's very cool.  I certainly expect something like this from Stella, as most of their ads have a similar old school vibe to them.  Gives it that classic, I'm the better beer touch.  Anyways, let me know what you thought, and check out the spot below! Enjoy!


~Until Next Time~

WIM

Monday, November 22, 2010

What can I get for you?


If only I had one of these little brew bots to make me a cup of coffee each morning!  This morning I bring to you a spot from Tassimo to wake you up after another long weekend I'm sure.  Better yet though, for everyone reading this in the U.S. you must be looking forward to the short week with Thanksgiving being this week.  Any exciting plans?  I'm actually off to North Carolina to play a little golf and run in a 8K Turkey Trot Thursday morning.  I figured a little exercise wouldn't hurt before the real battle comes with all the food in the afternoon.  Anyways, let the little coffee bot dance you into a good mood this morning.  Remember to leave me your comments!


~Until Next Time~

WIM

Friday, November 19, 2010

We call it the fun theory


Fridayyyyyyyyyy!  Sorry for posting so late into the afternoon but I had some things to take care of this morning.  What's more important though is that you have something to get you through the rest of the day.  Appropriately enough, seeing that it's Friday, I bring to you something called "The Fun Theory."  We posted about their last project which involved making recycling fun, and the other was encouraging people to take the stairs rather than the escalator.  Well the newest fun theory project is called "The Speed Camera Lottery."  Kevin Richardson, the creator, came up with an idea which uses speed cameras at intersections and rewarding those people who obey the speed limit but at the same time punishes those who don't obey the speed limit.  From what I understand, people who obey the speed limit get entered into a lottery where they have a chance at winning the fees that were racked up by the people who didn't obey the speed limit.  A great idea in my opinion, and what better way to make people obey speed limits when they know there is something in it for them!  Anyways, I hope you enjoy, and would love to hear what you have to say in the comments section!


Something else I wanted to pass on before I shut down for the weekend, is that on December 8th, there is a free webinar titled "Capitalizing on Social Media to Drive an Effective Product Launch"  I'm hoping to attend, and if you get a chance, maybe we could compare some of our thoughts from the webinar.  It should be pretty interesting though.  The webinar looks to tell us how Microsoft's marketing function leveraged social media to engage brand enthusiasts to support the launch of Windows 7.  Anyways if you are interested, you can register for it here

Hope everyone has a great weekend and APL and I hope to bring you some great posts next week!

~Until Next Time~

WIM

Thursday, November 18, 2010

If you do get into a Situation with your Situation, you may end up with a Situation


Bristol Palin's acting is just about as good as her dancing skills on dancing with the stars.  Frankly, the only thing I'm impressed with is the fact that Bristol's dancing partner can actually lift her up...that right there is a pretty impressive feat.  To make matters worse, Bristol is seen here in a PSA about teen pregnancy, with "The Situation" of all people.  Bristol claims in the spot she tries to avoid these particular situations but that didn't stop her from getting knocked up a couple years ago.  Bristol has worked with The Candie's Foundation for about two years now.  The spot itself isn't very funny, it really is just extremely awkward.  Having "The Situation" of all people talking about sex probably wasn't the smartest idea, and apparently Bristol takes her stiff dance moves into talking as well, as it seems like she is simply just reciting everything from the top of her head.  Anyhow, what did you think?  Drop me some comments below!




~Until Next Time~

WIM



Wednesday, November 17, 2010

The Rise of Gamers a Modern Brotherhood

I relinquished my gaming addiction years ago, it was tough but necessary. Even as teenager growing up in Mexico City with a slightly slower connection did not stop me from playing non-stop against other global gamers in the endless pursuit of whatever the game's ultimate goal was. Although I'm not sure if I was ever a big enough gamer to tell you I actually accomplished anything compared to more devoted gamers.



 

However, today the global gaming empire continues to grow and the platforms that propel that growth are monstrous compared to what existed 8 years ago. We here at theWIM have been witness to that surge in popularity, as well as the incredible commercials that have been competing for gamers attention this past year.

Today, we showcase a pretty eery and interesting ad that is sure to demand the loss of productivity in gamer's lives everywhere. It's for Assassin's Creed Brotherhood, a game that looks like it requires significant investment of time. Check it out below!


The concept seems compelling enough as well as the gameplay. I'm not a gamer anymore so I could be completely wrong about this but judging from the ad it seems like a safe bet.

'til next time!'
-APL

There are no words to describe the feeling of winning the Stanley Cup.


With the hockey season well underway, I bring to you a spot that features some of the NHL's legendary players in a moment that most players only dream of.  This moment I speak to you about, is the chance at winning The Stanley Cup.   The spot features the likes of Brett Hull, Mark Messier, Chris Osgood, and my fellow countrymen, Teemu Selänne.  If you've been involved in any kind of competitive sport, you know that winning any title is the best feeling out there, and not surprisingly, most these players are pretty speechless once they have won.  A great spot from the NHL about what winning truly means to these guys.  Check out the spot below and remember to leave me your comments!


~Until Next Time~

WIM

Tuesday, November 16, 2010

The Tui Back Nine

Guys and beer, two classic advertising icons that will always partner on-screen and off. In today's spot we pay homage to that classic bond with a wacky ad from the gentlemen over at Tui Brewery.


I've never heard of this beer before but with the rise of micro-breweries and niche consumer segments, so does the rise of eccentric ads to praise the refined taste of its fun-loving drinkers.


The ad has a certain wackiness that makes it stand out from the rest, which is why I like it. As well as the frayed and bearded comical pop-culture persona that Zach Galifianakis made legendary.

Have a great day everyone!

'til next time!'
-APL

Cleveland's Response


Good morning!!  I've been meaning to post this since it came out but you know how it goes, you see it, you  bookmark it, and then you forget about it haha.  Well, guess what!  I remembered.  A few weeks ago I posted the new Lebron commercial, and this morning I bring to you Cleveland's response.  It's not surprising Cleveland is still feeling the effects of Lebron leaving, but like all things people forget.  And how funny is it that the Heat are only 5 and 4...pretty embarrassing.   Anyhow, enjoy the video and I'm curious, let me know how you feel about the whole Lebron fiasco, I thought he was a punk for leaving and then to add fuel to the fire, started citing racial reasons for people making a big deal about it...please get over yourself. 


~Until Next Time~

WIM


Monday, November 15, 2010

Legendary Biru

I want to start the week off with some great visual storytelling and compelling animations brought to us by the great people over at Sapporo and co-directed by Sons&Daughters and Crush.

This ad will take you through the brewing process behind their fantastic beers in a vibrant and compelling style. I especially enjoyed the giant sumos and fire-breathing dragons. I give it two thumbs up for originality and creativity because the beer market is full of lousy ads touting their brand's "supposed" benefits.

The ad below clearly goes beyond the ordinary, check it out below!

'til next time!'
-APL

Loaf Motion


Good morning!!  Ok Go has come out with yet another creative piece of work to showcase their newest song.  They decided to go in somewhat of a new direction with this video, seeing that we don't see any of the people from the band itself in it.  Rather, they decided to use an alternative medium by using 215 loaves of bread and a warn out toaster.  One would imagine that 215 loaves of bread could maybe go to the poor, but they made sure to point out that all 215 loaves were past their sell-by date.  It's quite creative what they have done here, it reminds me of HP's "The Printed Life" we talked about a little while ago, though I don't think HP really considered the environment with that video!  Anyways, I hope this video taps into your creative bubble for this week and gets your week off to a good start!  Enjoy!


~Until Next Time~

WIM

Friday, November 12, 2010

The woman you'd love your woman to be like


Good morning!! Happy Friday first and foremost.  You gotta love that the weekend is finally here, any big plans?  This morning my brother Marcus sent me what you are about to see.  He lives over in London, so I hope I can be one of the first to show it to everyone in the US who may not have heard of it.  Anyways, I bring to you yet another version of my favorite Old Spice commercial but  this one is much more enjoyable to look at! haha. As I'm sure most of you are aware, there have been different versions of the original Old Spice commercial featuring Isaiah Mustafa, some of which I have featured here on The WIM.

Well, the video I have for you this morning is from the British tabloid newspaper, The Sun. I used to live in  London, so I'm very familiar with the paper.  They are advertising their ever popular "Page 3", which if you don't know, is a section of the newspaper consisting of a topless or nude photograph of a female model.  As a way to celebrate 40 years of Page 3, The Sun have released a video paying tribute to the original Old Spice spot.  The video, featuring Rosie Jones was shot in one take with Rosie doing many of the similar stunts as seen in the original but with far less clothing.  I love all the different versions that have been made, but I think it's almost getting to a point where they are being made too often.  I'm looking forward to seeing whether or not the new Mr. Peanut campaign from Planters becomes a viral hit.  Though, I won't complain if  The Sun  releases another one of these again! Anyhow, I think this was a pretty appropriate send off for the weekend, so as always, remember to leave your comments, and stay tuned for more great posts next week! Enjoy the video!


~Until Next Time~

WIM






Thursday, November 11, 2010

RayBan's Slo-Mo Romance

Good day to you all! In Mexico City, the sunny days have begun to fade into chilly breezes and shivery nights. I am sure those of you in the eastern coast of the U.S. have already bid your farewells to the warm summer days.


In honor of those fond days of sun, fun and serendipitous romantic moments I present you with a great clip from Ray-Ban that captures that spirit. I hope this video brightens your day and gets you pumped for the social outings the weekend will bring...


My hat goes off to the agency and production crew that made this video because it's no easy feat to produce and they did an amazing job. Given past experiences with slo-mo clips, I almost skipped over this ad! But hopefully now you can forward it onto your friends!

'til next time!'
-APL

In hindsight that probably wasn't a good idea


Top of the morning to ya!  How is everyone today?  Today I bring to you a spot for one of the finest whiskey's around, Jameson.  The approach they took was quite similar to something Johnnie Walker did a little while back.  The one thing that made the Johnnie Walker spot great was that it took a historic approach to the ad.  They used storytelling as a way to entice and draw your attention.  It was extremely well done, as this one is as well, though it's not as good.  Here you have Mr. Jameson jumping into the ocean, after seeing a crate of his beloved whiskey fall in.  Seriously though, who wouldn't jump in?  

Anyhow, take a moment, and watch the video below, and please, drink responsibly ;)


...and if haven't seen the Johnnie Walker commercial, check that out here too!


~Until Next Time~

WIM


Wednesday, November 10, 2010

The Cruze T takes on PacMan

It's humpday! That's right, only two more days of great posts left for the week! Regardless, I present you guys with a truly creative ad which showcases the technical attributes that allow the Chevrolet Cruze T to be so much fun to drive.

It's great to see ads like this because they focus on the car's unique selling point in a way that is both realistic yet imaginative. Something I haven't seen in many car ads lately! So take a moment to watch this clip and fuel your imagination...


I'm not exactly sure if I would buy a Chevo Cruze T but I know this kind of message speaks to me in a way that really interests me in researching more about the car. I feel this kind of emotion and passion is exactly what creatives need to be brewing up and selling to the public, not overly-expensive and wildly-ridiculous ads that speak little of the product/service's true nature...

'til next time!'
-APL

Mr. Peanut returns


Good morning!!  Planters' have finally released the Mr. Peanut commercial!  Yesterday, it was only available on their Facebook page but lucky for you, I have the full video right here!  A continuation from yesterday's post, I wanted to show you guys the new spot from Planters featuring Robert Downey Jr. as Mr. Peanut himself.  Speaking of peanuts, I'm actually eating some honey roasted peanuts from Planters!  The honey roasted ones are the best, so if your from Planters and reading this, I would love to have some shipped to my apartment asap!  Anyways, back to the post.  Planters released the spot titled "Holiday Party" as an introduction to their holiday themed campaign.  I'm looking forward to some of the other spots that get shown this holiday season.  I enjoy the new look, but to be honest, I wouldn't mind them keeping the original yellow Mr. Peanut on the packaging.  I wouldn't think that keeping the far more real Mr. Peanut online and on TV would hurt or lead consumers to believe that it's another product if they kept the original logo on the product packaging.  Anyways, would love to hear your thoughts regarding the new campaign, and whether or not you think it was a good idea to bring Robert Downey Jr. along.


Oh and as an added bonus, here is a behind the scenes look to the new commercial!


~Until Next Time~

WIM


Tuesday, November 9, 2010

Just serve classy snacks and be a gracious host, no matter who shows up


Helllllllooooo!  How is everyone doing?  Today I bring to you the resurrection of Mr. Peanut.  Until now, Mr. Peanut has never spoken but today he swears to talk as much as ever.  In order to energize this classic brand, the people behind this campaign have assigned Robert Downey Jr. as the official voice.  Personally, I feel that he is probably the best fit to take on this role because of his on camera demeanor.  Mr. Peanut has also taken on a new look as well, as you can see from the classic image on the side, the new version isn't as yellow, and the new version resembles an actual looking peanut minus the top hat and monocle.  Commercials for this new campaign were first shown through their Facebook Fan Page, and taking a look at the one they have on there, Robert Downey Jr. is certainly a hit.  He bring his Iron Man'esque voice along and makes Mr. Peanut worth listening too.  The commercial is very funny, and I would have to say my favorite part is when the Nutcracker shows up.  Well done!  I was having some trouble finding the commercial itself online, but the only thing I could find was a preview!  Anyways, check out the preview at least and check out the actual commercial on the fan page and let me know what you thought.  I'm really looking forward to a new brand mascot taking over the web.  I would love to see him take on some sort of social media strategy as well but I'm sure that's somewhere down the road!  Anyways, check it out!!


~Until Next Time~

WIM

Monday, November 8, 2010

When Heroes Go Hungry!

Welcome back! It's a new week of great ads for us to showcase to your delight... I hope you all had a great weekend and are ready to be entertained!


I'll start the week off with this witty ad featuring none other than a hungry Davvy Crockett venturing around the U.S. in search of the HungryMan CEO! Check it out below!


Featured in this ad is Mike Holmes, a longstanding comedian known for his sharp jokes and banter. Despite its length I believe this ad captures one's attention nicely and keeps you strumming along with Holmes great humor. HungryMan is also featuring other hilarious ads like this one but starring Genghis Khan and Leonardo DaVinci - stay tuned for more updates!

'til next time!'
-APL

Friday, November 5, 2010

Hard times call for a mean machine


Good Friday to all!  I'm sure most of you are as pumped for the weekend as I am.  Anything fun planned?  To kick off your weekend I bring to you a X-Men'esque ad for Skoda.  According to this spot,  all Skoda cars are built through some bad arse machinery (as seen by the laser above).  Never driven a Skoda myself, but from this ad it appears I should be!  What do you guys think?  Anyways, I hope everyone has a great weekend and look out for more great posts next week!


~Until Next Time~

WIM


Thursday, November 4, 2010

The Toughest Job Interview Known to Man

Do you recall your worst job interview? What about it made it tough to swallow - the job responsibilities, the dedication required or simply the tireless hours demanded of you? Check out the video below to get a glimpse of a horrible job interview and see if you could handle the pressure....


I think this ad is great, it hits you from the blindside and leaves you with a different take on the life of a blind seeing eye dog. It's no easy feat for the trained pooch or the human and definitely a lifestyle worth admiring.

I hope this commercial stirs up the necessary awareness and conscious to make a difference.

'til next time!'
-APL

Wednesday, November 3, 2010

KOMAZA - A Social Business

Wednesday, such a great day! I thought it would be nice to start the day off with a little inspiration and motivation from an organization dubbed Komaza, it means "encourage growth".

Something I believe we can all accomplish, without giving donations or hand-outs, simply by changing the way we think and how our money can empower those in need. Please watch the following clip...


I'm a huge advocate for social enterprises such as this one and truly believe this is the direction every philanthropic effort must take in the future. I would like to hear your thoughts so please comment below.

'til next time!'
-APL

Tuesday, November 2, 2010

The Bundaberg Rant Continues!

I can't say shaking off the weekend slumber was anything short of impossible yesterday but hopefully you enjoyed our posts yesterday. A crocodile and a Rocky-esque Boot, there's no denying we were still vibing from the weekend's festivities.

Today I bring you the sequel to the crocodile video because I believe the creatives behind this campaign are up to something and I'm liking it. It's always great to see a continued story line in advetisements, especially like this one that follows a Wes Craven type plot. Check it out below!


So my thoughts are, there will be 1 or 2 more spots in this mini-series followed by some social media madness, which should be very interesting to follow. I'll make sure to keep you abreast of any new action coming from the mad lads over at Bundaberg Rum.

Enjoy and send us some love. We¡d really like to get any input, bad or good!

'til next time!'
-APL

Life's for sharing


There's nothing like a good ol flash mob to advertise your product.  This has certainly been done in the past, but in the instance of the company in question (T-Mobile), this is the second time they have pulled this stunt...to my knowledge that is.  

The first time was at Liverpool Street Station:


As much as I hate the coverage T-Mobile provides here in the U.S., this was very well done.  I love this type of advertising because people leave with a lasting memory, compared to remembering what happened in a brief 20 second spot.  Integrate your product with the customer and if done well, will leave you with much more than any other kind of traditional advertising can provide you with.  The best part about this form of advertising is that no matter what you do, the sheer size of pulling this off, will ultimately result in random people recording it through their phones and posting it instantly on the web, which will get shared over and over and over again, resulting in free advertising.  

The video you are about to see, was shot at Heathrow Airport.  I've been in Heathrow a few times and would have loved to have been greeted by this and then found out my luggage was missing, rather than just finding out my luggage got lost somewhere.  Oh well, you can't everything!  

Anyways, check it out, and let me know what you thought!!  Enjoy.


~Until Next Time~

WIM


Monday, November 1, 2010

Just stay on your feet!


Good afternoon!! I hope everyone is doing well.  Anyone do anything fun for Halloween?  If so, I would love to hear about the costumes you chose to dress up in!  So anyhow, I bring to you a post featuring the mighty Timberland Pro boot.  If you are familiar at all with the Strongman competitions, they are typically won by some Icelandic beast called Magnusson.  The boot in question is competing in one of these tournaments and showing off how rugged and strong it is.  My favorite part has to be when the Timberland Pro jump ropes after beating one of the contestants. That, and the fact that it is followed up by the commentator asking if he was taunting him haha.  You just need to watch it.  Without saying anything else, take a moment and watch this commercial for the Timberland Pro and leave us your thoughts!



~Until Next Time~

WIM

The Wonders of Rum!

Good Monday!! Hopefully everyone had a great weekend full of make-up, wigs, itchy fabric and lots of booze! But yes, sadly the weekend is over and I've decided to lighten the load of the oncoming week with some mischevious humor.

I had to choose between 3 great ads for today but given the weekend festivities I chose this ad for Bundaberg Rum which features a crocodile, a couple of golfers and a lethal tee.


It is very amusing, a little absurd and lighthearted fun so it will get the blood pumping throughout your body and into your brain where it is much needed to get the hamster running on its wheel... Check it out below!


Its nice to see this kind of humor in ads, because I feel like the ad world is heading towards more CRAZYness in their approach to pitching products and services, which might be a good thing as long as their aren't trying to compensate for something consumers are no longer looking to them to communicate - a.k.a the products and services...

I'll dig deeper into this thought throughout the week, for now enjoy the video and leave a comment, I'd like to get your thoughts on it.

'til next time!'
-APL