Tuesday, August 31, 2010

Good Morning Life



Good morning!!  So this morning's post was actually another fan submission, and just like yesterday's it was from "Uncle Cliffy".  I can't believe I never saw this before but it's very clever and very cool.  Quite a long video, so I suggest putting in some headphones and kicking back.  What you have here is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain.  It was actually so good that it won a 2010 academy award under the category of animated short.  Without further adieu, check it out and let me know what you thought!

Logorama from Marc Altshuler - Human Music on Vimeo.



~Until Next Time~

WIM

Monday, August 30, 2010

Jack Black's Travels

Goodmonday to you all! After a nice long weekend, I'm ready to scintillate your marketing curiosity with some good old corporate spokesmanship. Today, we present this Orange ad starring Jack Black in Gulliver's Travels.


An interesting move for Orange and one which I find pleasantly humorous, but no more than that. After you watch it, you'll enjoy it more - while I can't stand the commercials on TV, I absolutely love watching commercials before a movie.

So take a break from your Monday and have a go at this commercial. Check it out below!

Overall it does very well, nothing life-changing or inspiring, but just enough of humor to make this post worthwhile. And I hope you agree! If not, comment below!

'til next time!'
-APL

Harvest the Rainbow, Taste the Rainbow


Good morning!!  Happy Monday to all.  Looking forward to today actually, the U.S. Open begins today and I'm looking forward to watching Federer play!  The past two years I went up to New York to watch but not this year...kind of sad, oh well.  

So like I've always said, if you have any funny commercials you want me to put up, send them over to worldinmotion1@gmail.com and I would be happy to share them.  Reason being, this morning's post was actually sent to me by one of our most avid readers "Uncle Cliffy".

Skittles is usually known for producing some of the more weirder commercial out there and this one certainly fits that category.  Really? A tree growing out of a kid? And if I'm not mistaken, the kid looks eerily familiar to the kid from the movie Little Giants:


Anyhow, besides simply being a strange commercial, it really brings out the "what??" reaction out of me.  Really not much else to say about it, so let me know what you thought!  Check it out below and enjoy the rest of your Monday!


~Until Next Time~

WIM


Friday, August 27, 2010

Viewer Discretion Advised



Good morning!! So yesterday's post and today's post have been on the darker side of things but who said you couldn't mix it up a bit? Also, let me warn you now that there is some language that might not be appropriate for the work setting so if you have headphones, I would advise to put those in now.  Well if you remember back in May I posted about Merton, who freestyled  with his piano with random strangers .  Well as it turned out, that was a pretty effective way to create viral content.  So...what did the people from Lionsgate do?  They hired the Visionaire Group of Los Angeles to promote the movie The Last Exorcism through chat roulette.  If you don't know what chat roulette is, you pretty much chat with random strangers via the webcam.  SO...what better way to promote this scary flick than by scaring the hell out of random people.  I won't say more, check it out:





The people behind this knew exactly what they were doing but I do have some thoughts.  Yes, it was effective in that they scared some people with this promotion, but as you can tell the people they caught on video were a bunch of young kids clearly waiting for this girl to take off her top.  Having said that, did they really target the right group of people?  Then again it probably wasn't their intention.  Their goal was to get this to go viral and that it has.  I'm sure movie sales are going to go up, but from what I have heard, you can't just remake the classic Exorcist movie.  Anyways, I open it up to you!  What did you think of this promotion?  I'm going to be honest, if I was on chat roulette and saw that, I'm pretty sure I would have been scared.


Anyways, it's finally Friday and that means I need to spend this weekend coming up with some great content for next week.  If you have found anything remember you can always e-mail us at worldinmotion1@gmail.com and we would be happy to post some of our fans favorite commercials or ads!

And as always, remember to connect with us on the various platforms we are on:


YouTube

Twitter

Facebook

Enjoy your weekend!

~Until Next Time~

WIM



Thursday, August 26, 2010

Can we really believe this?


Good morning! A slightly different approach this morning, and going for a darker commercial than those I have posted before.  Today I present you with a spot simply called "Stairs" and it goes into the frightening world of domestic violence.  The spot is kind of creepy with the song choice and the women falling down stairs, don't you agree?  Anyways, not much to say about this one today and open it up to you guys.  What do you guys thing of this artsy attempt?


~Until Next Time~

WIM

Wednesday, August 25, 2010

How Hefty, is Hefty?

So, today's post brings about a much needed conversation in our break from traditional advertising concepts. That concept being the on-going jingle, we all know them they are catchy, impossible to get out of our heads, and always find some way to fuse them into our everyday conversations.

Its incredible how much appeal these jingles get, probably why brands are so drawn to their provocative power. Think of Oscar Mayer Weiner's jingle or Toys r' Us jingle, these have outlasted the years and lay the foundation for my argument this evening.

Do these jingles epitomize the foundation and principles of advertising? I feel as if everyday the world is moving away from those principles and latching unto the marketing and design thinking methodologies to go about their marketing. So how can a simple jingle overcome the tricks that contemporary marketers are entertaining consumers with? Or is it truly that the power of a jingle speaks for the malleability of consumers?

Not sure if I am getting my argument across but please check out the commercial below..


Is it a jingle for the ages? Let me know what you think.

'til next time!'
-APL

I gotta be me, I've gotta be me



Good morning!!  Here is a South African spot from Saatchi & Saatchi for Cadbury.  Probably one of the stranger commercials I've come across but I still thought it was worth putting up.  

Throughout the commercial we follow this elegant ostrich walk to the music of Sammy Davis Jr's song "I gotta be me".  All of a sudden we notice the ostrich is actually in an airplane and is about to go skydiving.  Skydiving you wonder?  Well if you didn't know an ostrich can't actually fly.  The song choice was well chosen and throughout the spot we see the ostrich mimic the songs lyrics.  This particular ostrich didn't believe in what others had to say and took it on his own to fly! 

Anyways, check out the spot and watch the Cadbury ostrich go on his maiden flight!


~Until Next Time~

WIM

Tuesday, August 24, 2010

Barely 24 and Pushing on Billionaire

I dont know his exact age nor do I know what crazy adrenaline rush laden adventure he is off on, but what I do know is this curly red haired impresario has managed to brand his very essence into everything a teenage dream could muster up. He's got gold medals, video games, clothing and sport equipment baring his name... Shaun White, that's right the boy/man who managed to vindicate all forsaken redheads from the curse of Carrot Top.

Today, we feature White's new commercial for his clothing line at Target. It's definitely an interesting move but given the majority of his fans shop at Target this might just prove the critics wrong. In my opinion I think what Shaun White is doing is the best move his personal brand can take. Check out the video below!


It's really great to see all the details and contrasting styles in the video, as well as the music that helps set that teeny-bopper gone skater hipster feel to it. But I'd like to hear your take on it.

'til next time!'
-APL

It's better to know what's coming next


Good morning!! Today I bring you a spot created by BBH, London for Mentos.  Currently being aired in Europe and the Philippines, the spot shows us how the brave boyfriend failed to anticipate the kung fu fighting skills of this common home intruder.

I find parts of this spot particularly amusing but the girl constantly screaming needs to stop.  That was probably the only part of the commercial I actually didn't like.  Originally, I thought this commercial was going to play on the not so fun fact that humans swallow an average of like 15 tiny little critters over a year during their sleep.  Have fun sleeping tonight haha.  I'm just relaying what I've read, but I choose to forget it quickly.  I thought it would have been clever if they went into that direction because they could have used mentos refreshing flavor to stop these critters from coming in, but then that would probably lead to false advertising claims.

Anyways, check out the spot:


And as usual...let me know what you thought!

~Until Next Time~

WIM

Monday, August 23, 2010

Federer's William Tell move goes viral


Good morning!! I hope everyone had a great weekend.  As usual, the weekend flew by and all of a sudden it's back to Monday.  Anyways,  everyone over at WIM hope to bring you some great content for the rest of the week.  To start your week off I bring to you Roger Federer's "trick shot" fresh off of his win in Cincinnati this weekend in the run up to the US Open.

Back in June APL wrote about Andy Murray and how he took his tennis skills to the streets.  Check out the video here.  Anyways, Gillette released a video that instantly went viral showing Roger Federer taking a break from a commercial shoot to hit a bottle off the head of a crew member.  As usual, when something like this comes around people start wondering if it's fake.  These days anything is possible with a little video editing, and I'm sure this video is fake, but it still looks pretty bad ass.

Check out the video here:


What do you guys think? Fake? Real? 

~Until Next Time~

WIM



Friday, August 20, 2010

Eeny, meeny, miny, moe


Good morning! So today's post is going to be short and sweet, frankly I want to get the weekend started as early as possible AND I had kickball last night and my ability to type is somewhat delayed this morning.  With that said, here is a spot for Stella Artois called "Claude vs. Pierre".  Stella, a personal favorite of mine, I actually named my pet turtle Stella after the beer. (Yes, I have a turtle...don't believe me? See a video of her below).


Anyways, commercials for Stella have always been created with a vintage look attached to them and I think that's one of the reasons why I like them so much.  Enough about that though, check out the spot and let me know what you thought.


~Until Next Time~

WIM


Wednesday, August 18, 2010

You can shine


Good morning!!  So today I'm bringing you a spot that was created in 2008 by Grey.  First off, you have got to love commercials that have absolutely nothing to do with the product itself but for some reason or another keeps your attention throughout.  This commercial was created for Pantene, a hair product, and from looking at the spot you can easily spot the hidden Pantene suggestions.  For example, the solo at the end of the clip, the girls hair remains shiny, strong, and intact throughout her performance...surely because of Pantene, right?  Anyways, the spot was beautifully orchestrated and almost sends shivers down your spine with the touching story it tells.  

Now it's your turn...check it out and let me know what you thought!


Now, on the topic of emotional stories, I came across this other video in the midst of this post on an armless pianist named Liu Wei on the show 'China's Got Talent'.  I thought the video was pretty moving as well, and truly says that anything is possible.

You can check it out here:


~Until Next Time~

WIM

Tuesday, August 17, 2010

Bosh Retaliates!

Hello again. It's been some time since I wrote a post but with good reason so please forgive the absence. Today I aim to rile a laugh out of you guys with a funny spot that touches on the importance of getting back to your constituents...

That's right, when I say "getting back" I really mean serving up a cold plate of revenge and as you can imagine in a very creative and hilarious way. I'm not familiar with the storyline but what I do know is that Chris Bosh, power forward for the Miami Heat, received some heavy backlash for his performance last season via several nasty comments left by angry fans.

However, instead of just sitting around and waiting for the situation to mull over, Bosh takes matters into his own hands and strikes down revenge on those angry commentators.

Great stuff! Check out the video below...


What do you think, appropriate or too childish? I feel the comedic tone helps get the message across in a jovial way but boy would I hate to be on the receiving end of his revenge.

'til next time!'
-APL

Premature perspiration can be controlled


Good morning!  Sorry I didn't have a post ready for everyone Monday morning but I was in North Carolina for the weekend and only got back home late Sunday night.  Regardless, here is a post to start off the week even if it's on a Tuesday!

In this campaign Axe deodorant takes a look at premature perspiration...yes it sounds funny I know.  Ponce, Buenos Aires taps into a problem many men out there suffer and that is underarm sweating for no apparent reason whatsoever.  Anyways, Axe is here to help all the premature perspirators out there with their new line of full axe control deodorant.  It's typical of Axe to produce a commercial that has some sort of sexual innuendo tied to it, but what I'm surprised about is Axe tying themselves to premature "anything".  All this time Axe has been about being the body spray that lets you please any lady like Leon Phelps in The Ladies Man.  With that said, I don't know if it really portrayed Axe to the fullest.

The video below is a collection of the different spots surrounding this campaign, so check them out and let me know what you thought!


~Until Next Time~

WIM


Thursday, August 12, 2010

Meet precious, the bike with a brain


Good morning! So today is officially my Friday since I'm off to North Carolina for the weekend, and as a result I can't promise I can have a post for you come Friday.  Hopefully one of the other contributors throw something in!  Anyways, this morning's post was inspired by the 100 mile bike ride I did for Autism Speaks a couple weeks ago.  Having said that, I would like to introduce you to Precious, the bike with a brain.  Precious is going to go on a three-month cross country excursion in support of the Livestrong Foundation.  Precious is equipped with a onboard device "coupled with a cloud-based system that allows it to analyze and express its experiences on the road (roadkills, weather conditions, dog chases).  The bike's 'thoughts' are then documented on Twitter (Creativity).  The idea itself is pretty cool, and I'm interested to see how much press it actually gets.  Anyways, thought this was pretty cool and wanted to pass it along!  Enjoy!


~Until Next Time~

WIM



Wednesday, August 11, 2010

The Man and The Woman return.



Good morning! Today's post brings the return of "The Man".  APL wrote about him a little while ago, and I tried to find the post to show you guys but I was having some trouble finding it.  Anyways, Fallon, London produced this spot for French Connection UK starring the "quintessential man and woman, promoting the fashion label's Fall/Winter 2010 line" (Creativity).  From the looks of it, it seems as if they are trying to copy the Dos Equis "Most Interesting Man in the World" and my personal favorite the "Old Spice" guy.  Though..."The Man" isn't as funny or clever as the latter, he brings a certain je nais se quoi to the whole campaign.  Not really a personal favorite but it certainly is one of the more artsy pieces floating around.  What do you think?



~Until Next Time~

WIM


Tuesday, August 10, 2010

Here's to the after hours athlete


Good morning! This morning's post features Puma and their newest campaign Puma Social.  Puma teamed up with Droga 5 to produce this spot and they wanted to honor our inner athlete.  Besides the people who do it for a living, Puma took the time to focus their attention on an entirely new athlete and that was the after-hours athlete.  What is this you ask? Well, I'm absolutely positive you have seen them before, but the after-hours athlete refers to the late-night crowd who go to the local pub and play darts, foosball, ping pong (yes, I've seen bars with ping pong tables), or  even to people like me who play kickball every Thursday night with some competitive flip cup afterwards.  

I certainly fall right into the category of the after-hours athlete.  Probably one of the most competitive people you will ever meet, you can certainly find me challenging my friends to billiards, darts, shuffleboard, anything!  Name the game and I'll play it.  The spot's goal was to showcase the late night victories and heartbreaking defeats that many of the after hours athletes go through.  Overall, this commercial hit all the right notes.  It grabbed my attention from the start and I was able to easily relate to it because the people behind it seemed like they knew exactly who they were targeting.  

My only concern with the campaign is Puma relating themselves to the after hours segment.  It doesn't bother me all that much but towards the end of the commercial you see the guy walking home with his maybe girlfriend and attempts to throw a beer bottle (again, maybe a beer bottle) into the dumpster, but misses.  I'm sure Puma didn't mean any harm by this but with all the crazy people in today's world I'm sure someone out there is associating Puma with drunken behavior.  Then again, I could be completely wrong!  Does anyone else agree? Would love to hear you thoughts. 

 Anyways, take a moment and watch the spot below and let us know what you think!


~Until Next Time~

WIM

Monday, August 9, 2010

Let's Celebrate 200 Years of Mustaches



Good morning! I know I say it every week but the weekends seem to always go by in a blur and next thing you know it's already Monday and you're back in the office.  I hope everyone had a great weekend, did you do anything fun?  I was actually in Richmond participating in a bowling event for Autism Speaks.  I haven't been bowling in quite some time but I was surprised with my 164 when it was all said and done.  

Anyways! Let's get to Monday's post.  Jose Cuervo typically known for bad ideas and painful mornings have come up with a unique campaign challenging Mexicans to grow really big mustaches!  Now they aren't just doing this for any reason whatsoever, but they are actually celebrating the country's bicentennial next month.  Anonimo, the agency behind this campaign came up with the slogan "Let's Celebrate 200 Years of Mustaches," playing off one of "Mexico's most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa" (AdAge).

The idea is for Mexicans to grow the most outrageous looking mustache before September 16th and to upload photos of their mustache to the site www.bigotes.mx.  Now if you were wondering, bigote is Spanish for mustache, and the art of mustache growing is cleverly called bigotizar!  Now, Jose Cuervo didn't want to only target men in this campaign so they opened it up to the non-mustache growing segment the women by allowing them to just paint the mustache on their face.  As amusing as that might be I don't know if I want to see a bunch of women with mustaches!

Anyways, here is the video describing the campaign.  Now I must warn you it's all in Spanish which means I didn't understand a word of it but you on the other hand might actually speak Spanish, and know what's going on.  

Enjoy the video and the rest of your day!


~Until Next Time~

WIM

Friday, August 6, 2010

Train the F Out with Kenny Powers


Good morning! So because of yesterday's freak storm that decided to hit DC or as the locals have begun to call the area the "DMV" the start of my kickball league got delayed until next week.  On the other hand today is Friday which means it's time for the weekend.  I usually try bring in something funny to start your Friday's off and I think this spot does just that.

This spot for K-Swiss was created by the agency 72andSunny and features the hilarious Kenny Powers as well as a few professional athletes you might recognize as well.  You might recognize Kenny Powers from HBO's Eastbound & Down.  

Anyhow, K-Swiss is looking to market their newest shoe the K-Swiss Tubes by using Kenny Powers' motivational advice as a way to market the product.  As you can tell the "tubes" can be attributed to a lot of the success, but at the same time is using someone like Kenny Powers really going to market your product well?  I mean, it's funny but at the end of the day was the message effective? 

 Recently Nike came across a commercial which was about how their athletes got the "air" in Nike, which featured a comedy like approach, and I thought it was pretty well done.  Personally I kind of like this commercial from K-Swiss.  I enjoyed the humor Kenny Powers brought with him but for some reason, maybe it's because I'm a gym goer myself I really was able to relate with the product and they actually look like something I might be able to actually use at the gym.  I may have to check them out.  I particularly enjoyed the slow motion action of the tubes in action haha.  

As always I would love to hear what you thought.   So, take a moment and get your morning coffee, kick off your shoes and watch this spot before you take on the morning grind.  I'm sure the day will only get better from here on out.  I hope everyone has a great weekend, and be sure to look out more posts next week! In the meantime take this chance and "Like Us" on Facebook at: 



~Until Next Time~

WIM

Thursday, August 5, 2010

Don't be a hero, leave it to a pro


Good morning! Let's hope the forecast is lying because it's calling for afternoon showers...that's no good because my kickball league should be starting up tonight.  Anyhow, for today I bring you a spot for Dickies.  The agency behind this spot is Goodby, Silverstein & Partners, and it's looking to showcase the 874 Work Pant.  The spot features two motorcycles pulling the 874 Work Pant from each end.  As you might have guessed, the spot is trying to convey the durability of the 874 Work Pant but at the same time  trying to illustrate the toughness of the Dickies brand.  This particular campaign has a series of web films that all put the classic 874 Work Pant through a variety of tests.  A very vintage looking ad and I kind of liked it.  Not too much going on but at the same time showing us something simple in a rather unique way.

Anyways, I'd like to know what you thought, so remember to leave a comment below!


~Until Next Time~

WIM



Wednesday, August 4, 2010

Opulence, I has it


Good morning!  So close to the weekend but it always seems like it takes forever.  On the other hand my kickball season starts tomorrow so I'm pretty pumped to have a Thursday activity again.  Anyways, here is a spot from DIRECTV.  There is quite a lot going on here with this Russian millionaire who seems to have everything in the world except for DIRECTV, and so what does he do, he gets it!  DIRECTV has always been known to produce an array of odd commercials but this one seems to top them all.  Probably the strangest thing was the miniature giraffe he kisses at the end...what's that all about?

Anyways, let me know what you thought!  Enjoy the day.


~Until Next Time~

WIM

Tuesday, August 3, 2010

How a DSLR, Protractor and Tape Measure Filmed One Man Walking America


Good morning!! How's everyone doing?  I've had a busy weekend, sorry about missing out on some posts!  I participated in the annual Bike to the Beach 100 mile bike ride on Friday supporting Autism Speaks.  I'm still pretty tired but I'm sure I'll recover!

Anyways, here is a great video to start your day off!  Levi's went ahead and created one of the coolest viral videos ever.  I would love to see more brands doing this because this is pretty damn cool and it took some serious time and effort to pull this off and that's why I went ahead and attached the behind the scenes footage as well!

So how this works is that this guy actually walked coast-to-coast across America in stop motion.  A group of guys traveled across the US creating this video one shot at a time.


Pretty cool right?  Well check out how it was made:


~Until Next Time~

WIM