Wednesday, July 28, 2010

You have to keep that dream in your mind alive


Good morning!!  Publicis Mojo of Sydney has rolled out a new spot for Coke called Ride.  The spot is looking to market the energy drink Burn through three short, unscripted films.  The one I have for you today is directed by Garth Davis.  

I'm sure APL has something to say about this post because it was actually shot in Mexico City, and for those of you who don't know, APL one of the leading contributors to The WIM, lives there!  Glen Davis teamed up with the local skate community and Steve Berra and shot this skateboard inspired piece.  If you guys were wondering, the skaters are actually on FIRE.  I've always been a fan of these short films because it really takes a lot of creative power to come up with something like this one.  It also doesn't hurt that I used to skateboard back in the day, so I also liked the spot probably a little more than others.  Anyways, take a look and let me know what you thought!


~Until Next Time~

WIM

Tuesday, July 27, 2010

A real life avatar. No pixels required.


Good morning!  Ok so this has to be the CRAZIEST thing I have ever seen.  Almost reminds me of the Ray Ban spot we highlighted a little while ago.  Anyways, this type of promotion may have gone a little too far but hey if the guy wants to do it...whatever!  

So, EA and Dare Digital have taken an actual person whose name is Josh and turned him into a real life avatar.  They are hoping to promote an online multiplayer game called APB, All Points Bulletin.  The Human Avatar campaign was inspired by the actual game's customization engine, and has asked fans of APB to select and then transform a real person in to a living breathing avatar.  

As of now, Josh has gone through three stages of the avatar transformation.  Stage 1 was the haircut, stage 2 was the piercing, and stage 3 was the tattoo.  I need to give this guy a lot of credit though for being able to go through all this.  He must be getting a lot of money because I don't know why any normal person would decide to make themselves go through all this.  

Anyhow, you can find all three videos below!

What do you guys think though?  Is this type of promotional stunt a little too much?  Can we really convince people to do whatever we want for the promotion of something so simple like a game?

  I would love to hear your thoughts!

In the meantime check out the videos!  Oh I forgot to mention, in stage 4 the fans get to select his wardrobe, I'll make sure to post that as soon as it becomes available.

Haircut:


Piercing:


Tattoo:


~Until Next Time~

WIM

Monday, July 26, 2010

Celebrating the 500 million milestone


Good morning!  I hope everyone had a great weekend.  This morning is actually a pretty big day for me seeing that I officially start working today!  I've been on the hunt for quite some time so it's a big relief to finally be doing something.  Let's hope the first day goes well! 

 Though, I couldn't leave for work before leaving everyone with a post to get them through the morning.

If you didn't hear, Facebook officially reached the 500 million milestone!  Obviously Facebook and founder Mark Zuckerberg had to come up with something to highlight this monumental occasion and that was Facebook Stories.  Facebook stories asks users to share their own personal experience with Facebook and how the social networking site has in any way changed their life.  The Facebook Stories app can be found at http://stories.facebook.com and you can share your stories at that site as well.

With that said, Mark Zuckerberg came out with this awkward little video thanking everyone and telling everyone about Facebook Stories.  I can't believe it has already been 6 years since the social network launched!  I still remember the customizable wall where you could delete comments haha....very ghetto.  Besides being able to reconnect with a bunch of people I thought I lost contact with, has Facebook changed your life at all?  If so, leave a comment with your personal story, I would love to hear it!  Anyhow, enjoy your Monday and check out this video!


~Until Next Time~

WIM

Friday, July 23, 2010

I'm no expert


Good morning! FRIDAY.  What does everyone have planned for the weekend?  I have a pretty solid weekend lined up.  I'm going to see DMB in concert tonight at Nationals stadium and then tomorrow I'm going on a booze cruise with the kickball team!  Looking forward to a pretty busy weekend, maybe on Sunday I can top it off by relaxing by the pool.

As I imagine I will be taking photos tonight, I thought it would be appropriate to post this recent spot from Panasonic featuring their newest camera the Lumix G2.  Being an avid photographer myself, I have always tried to tell people that you don't have to be a great photographer to take great photos.  Sure there are some techniques but everyone can take great photos.  I'm no expert myself but just wanted to pass on my wisdom to all of you.

With that said, I hope everyone has a great weekend, but before you go take a moment to check out this comical spot:


~Until Next Time~

WIM



Thursday, July 22, 2010

Listen. That's the sound of the status quo crumbling.


Good morning!  Here is an interesting spot looking to showcase the new Chevrolet Volt.  More specifically, this is a teaser campaign created by Goodby Silverstein & Partners looking to spark some interest for a car that's making its debut this winter.  It actually reminds me of the Naughty Volvo campaign we spoke about a little while ago.  Where the Naughty Volvo campaign succeeded this campaign fails.  Volvo wanted to tease us as well by not giving too much away.  They did this by giving us small little snippets of broken footage where you can almost see the car.  This spot on the other hand just gives us scenery and the noise of an engine that apparently is the sound of the status quo crumbling.  I think they could have done so much more, and I hope to see some more teaser campaigns in the future that gives the viewer a sneak peak of the car itself because with just scenery it's not really telling me anything new.  Give me a reason to get excited about the debut of this car.  Anyhow...maybe next time.


~Until Next Time~

WIM


Wednesday, July 21, 2010

Spotlight on Lance

What's with Lance these days?? Is his pocketbook slimmer from having ridden his finances worrying about everything but his cycling? It appears so as we coincidentally highlight two collaborations that construct what he calls his branding these days.

The first video, as commented by fellow WIMer yesterday falls into the eco-friendly area that I don't think Lance is quite ready to engage in. Personally it doesn't make a lot of sense and neither does the video below, given my support for Lance and his movement in the past, I think he should rethink his strategy, get back to his basics, do what he does best.

Watch the video below, hopefully you haven't had enough Lance yet... maybe you will after the spot!


Its got a great message, execution is nice and it communicates the message well. I guess this is more a critique on poor Lance and greatly unjustified; thus I'll let you guys enjoy and tell me what you think.

'til next time!'
-APL

Yoda and Darth Vader recording for TomTom


Good morning! Our favorite little bad ass is back.  Here are two awesome spots for TomTom featuring Darth Vader and Yoda.  I own a TomTom and I'm really thinking about getting them to navigate me through the city!  The two spots are classics, though my favorite has to be the one featuring Yoda.  Though...by far my favorite line in the one featuring Darth Vader has to be when he says "You should have seen his face when I told him I was his father...I told my son who did not I was his father...I was his father."  Classic.

It's good to see TomTom taking a new approach to advertising their product.  Rather than featuring everything the device is capable of but rather show the consumer how customizable it is.  You don't have to listen to the boring pre-loaded voices, but rather you can download Yoda and he can be your personal guide.  Anyways, well done, and I hope to see more of these in the future!




~Until Next Time~

WIM


Tuesday, July 20, 2010

Bloody Mary spooks Londonites

Those of you who like scary movies will probably find this amusing, as should most people. However, a couple of hundred complaints managed to get this ad taken down from the London tube stations.

I guess the Queen really is scary. Can you imagine those people that have to help her get ready in the morning? ...those are where the real shrieks are coming from, not the tube. Watch the clip below and tell me what you think...


Do you believe that clip deserved to be taken down? I think its worth the thrills and frills it was intended for, not some bogus accusation. Leave your thoughts below...

'til next time!'
-APL

Lance and the tailpipe-less Leaf


Good morning!  So with my 100 mile bike ride just around the corner, I thought this Nissan spot featuring Lance Armstrong was fitting.  TBWA ChiatDay of Los Angeles was behind this spot advertising Nissans new tailpipe-less Leaf vehicle.  Even more fitting is the fact that I recently watched the documentary "Who Killed the Electric Car?" which was about how electric cars were all the rage when they were first introduced in 1995 but oil and car companies were quick to shut down the project.  Probably should have continued or jumped on the bandwagon then, imagine how successful they may have been these days with everyone trying to become as environmentally friendly as possible.

The Nissan spot uses Lance to feature the new car by saying that during his career he has always biked behind cars with a tailpipe but with the new Nissan Leaf, he doesn't have too!  To be honest with you, it is kind of a corny idea, and Nissan could have chosen another direction to tout its new electric vehicle but I guess this will do for now.  Also...not to be too picky but I'm pretty sure he is still going to be behind a bunch of cars with tailpipes unless he is so fortunate that he only rides behind Nissans haha.  

I figured I would throw that in there.

  What do you think? Do you like the idea of using Lance?

Let us know what you think!!


~Until Next Time~

WIM

Monday, July 19, 2010

Life with AmEx

Weekends just aren't weekends anymore. I feel like I party Friday night and wake up Sunday morning wishing it was Friday.. pretty tragic, no?

Luckily, there are certain comforts that help the grueling weeks go by as smooth as a very cold and very strong drink helps the dinner with the inlaws go by in a sweet jiffy! Enough with the analogies, here goes a great commercial by American Express for their Zync card.


Pretty good, no? I am a big fan of commercials that integrate great music into the spot, this one does the trick with Passion Pit. And I believe Amex did an amazing job of targeting their 20-30 card user, tell me what you guys think!

'til next time!'
-APL

Study like a scholar, scholar


Good morning!  Why is it that the weekend always seems to fly by so quickly?  I can't believe that in 2 weeks I'm biking 100 miles!  The bike ride is called Bike to the Beach and it's for autism, so luckily I'm doing it for a great cause.  Anyways, I'm still looking for people to donate so if you want to offer a helping hand, please visit my donation page and leave me some love!

So last week it was all about Old Spice and how they took over the web, and it seems like people are still buzzing about it because here is a parody on the classic Old Spice commercial created by BYU encouraging students that they should spend more time at the Harold B. Lee Library if they want to get grades like this guy.  There have been a few takes on the original commercial but from the ones I saw this one is my favorite.  I would imagine a lot of people are trying to make their own versions though.  In the mean time I can't wait to see what Old Spice has up their sleeve next!

  Anyways, check out this video and leave us your thoughts!


~Until Next Time~

WIM 



Friday, July 16, 2010

Gillette would like to know How YOU Like it Shaved?


Good morning!  I'm sure everyone has been looking forward to Friday all week.  It's been a pretty exciting week though, with Old Spice taking over the web with the most amazing viral campaign to World in Motion getting a shout out from Mr Old Spice himself, I would have to say its been a pretty successful week.  Anyhow, this mornings post was inspired by an e-mail I got from Simon Owens, author of Bloggasm, you can follow him on Twitter as well right here.

Simon shared two hilarious spots that I had actually never seen so thanks for passing these along!  The first spot is by Gillette, titled appropriately "How Do You Like it Shaved?"

Before those dirty thoughts start running through your head, actually I'm sure that's already happened, why not take a look at the spot yourself.


What do you think? Funny no?  For some reason I felt that the quality of the video wasn't very good, but what can you do.  Gillette recently launched their newest shaver the ProGlide, which I'm sure isn't all that different from the previous one but this ad campaign surely is trying to get you to shave more...your face that is.


And now let's move onto the next spot.  I don't know how I missed this one either but it definitely trumps the Gillette one.  Jaime Pressly stars as host to Axe's spot "Clean Your Balls".  From old balls to dirty balls and from big sacks to prickly balls, this spot really covers every ball out there, even the small ones!

This right here is a very humorous yet dirty spot from Axe, but lets be honest here, I wanted to start your Friday off right, and with the help of Simon Owens I think this post does it.  So there you have it, enjoy the spot, have a laugh and get ready for the weekend!!


~Until Next Time~

WIM


Thursday, July 15, 2010

What's FaceTime All About...

You have to sit and wonder, what exactly is going on deep inside consumers' minds when innovative products like Apple's FaceTime come out. In essence, this new feature for the iPhone4 lives up to its name, it creates a more dynamic connection between two users where none existed with the same convenience.


Take for example, the first spot below. Its an ad meant to stir up your emotions in order to create a bond between three generations, father to son, son to father, and father to daughter - great stuff, really! BUT then the anthropologist in me steps up and says, "wait! before FaceTime, families needed to make the journey to wherever that son was having a baby to congratulate him in person, THAT'S real facetime... is Apple trying to sell us convenience and laziness in a cool, nifty, and innovative technology, or what?!" Check it out below...


I do have a slight prejudice towards this kind of technology because while it does facilitate and create instant connectivity with others in a revolutionary way, it also replaces the need to demand actual human interaction. Regardless, I congratulate Apple on their recent victory and only ask they dig deeper into the human soul to make this incredible innovation worthy of redeeming the lost values of modern cultures.

'til next time!'
-APL

Wednesday, July 14, 2010

Spark your F50i

3 days later... silence, yet the stadiums still ring with the cries of agony and joy that were passionately shed for the past month. And our ears still perk up at even the slightest resemblance to the sound of a vuvuzela singing in the distance - it was the sound of hope, a hope that will soon fade from our memories as we wait out another 4 years...

Fortuntely for us, we still have the players and brands that helped make this happen. Today we thank Adidas and the creative grind that goes into keeping the spirit alive and kicking during those frigid and lonely 4 years. Below is a perfect example, check it out!


I've looked forward to these Adidas commercials since the day I saw Cantona flip his collar up before executing a direct kick into a demon's heart and today I sit mesmerized at the control and style only Messi can conjure...

Please share your favorite soccer commercials!

'til next time!'
-APL

Old Spice responds to World in Motion via video!



Good morning everyone! You guys wouldn't believe what happened yesterday!  So I was taking a look at some of the tweets from Old Spice and realized that Isaiah Mustafa the man behind the amazing commercials for Old Spice, was making video responses to some of his favorite tweets, Facebook comments, and YouTube comments. 

 Immediately I thought how cool would it be if I got him to answer one of my Tweets.


I tried sending a few others before this one but no luck.  However, to my surprise I noticed that Old Spice actually did make a video response to one of my tweets!  

I couldn't believe it, it seriously made my night haha. 

You have just made a loyal customer and I will wear Old Spice Body Wash for the rest of my life! 

Check out the video response below:


I'm not entirely sure how they are doing this but there have been video responses all night, one even to Ashton Kutcher!  As you can tell, he reads my question and what I find great is the fact that he then laughs during the response...fantastic!  What Old Spice is doing is simply amazing.  Pure genius.  We recently featured two of the newest spots to come out from Old Spice and as usual they haven't let me down.  Isaiah brings his usual Old Spice humor to these video responses, and is doing what every successful brand does online...interacts with its FANS.  Old Spice is being talked about left and right all across every platform, so congrats to the team at Wieden+Kennedy as well as Isaiah Mustafa for putting this all together.  I'm sure we will here about this for a loooooong time.

~Until Next Time~

WIM


Tuesday, July 13, 2010

The Man's Man, Man..

Old Spice is shaking up lazy and effeminate mens' world big time with their new campaign. And they are attacking on all fronts: print, media, and viral which is proving to be a huge success for them. As the frustrated ladies are using their newfound spokesman to poke their men into action!

We featured their latest commercial last Thursday, yes.. the one with the ridiculous swan dive into a hot tub. And today's post features the same man in a boat ripping off his mustache to please the ladies in a fantastical version of what I can only imagine would consist of their ultimate frustrated wet dreams. BUT amusing nonetheless, check it out below!


As you can see, their idea is to convert this barechested nubian fabio into their version of the most interesting man.. a comical step for the brand and a very clever way to place the purchasing decision on the frustrated females who will dreamingly buy the entire Old Spice lineup for that lazy dud sitting on their wilting sofa.

'til next time!'
-APL

This Weather of Ours


The weather...how often do you find yourself talking about the weather? I feel like people always squeeze in so what about that weather of ours when we run out of things to say...you know you do it.  Or...so what's the weather like next week?  For something like the weather to get so much attention is amazing.  I'm almost positive someone could write a book on the weather alone and what it does to people.  Haha...well besides me rambling I felt that it was necessary to post about the weather.  Last week in DC it was around 39 C, which is ridiculously hot, and tonight it finally rained!

Anyways to the topic of todays post!  Leo Burnett, London produced this spot for McDonalds.  For a company like McDonalds, I would imagine it would be quite difficult to come up with innovative campaigns, since  childhood obesity is a concern facing most parents today.  McDonalds newest spot "This Weather of Ours" praises the weather for everything it provides.  Now...the team at Leo Burnett and McDonalds certainly wanted to paint a pretty little picture since after all the weather lets farmers produce many of McDonalds organic ingredients, free range eggs, and  their whole cuts of beef, since after all thats what makes up McDonalds.  Now don't get me wrong, after a late night out and I need to find something to satisfy my taste buds, you may or may not find me devouring a hamburger at a local McDonalds.  Having said that though, I can tell you first hand that it certainly isn't healthy haha.  The team behind this spot certainly went about picking some clever words that make you think that this stuff isn't all that bad.  What better way to get someone who already enjoys McDonalds to come back for more than by convincing them that it's actually healthy.  

What do you guys think?  Is McDonalds trying to pull a quick one on us?  I would love to hear your thoughts.  In the mean time, enjoy the rest of your day and check out the spot below!


~Until Next Time~

WIM

Monday, July 12, 2010

Shredding Up Streets Near You!

With the launch of Shaun Whites new boarding game comes this particularly entertaining spot featuring urban riders taking on newly transformed urban landscapes. Watch them rip it up and cause a little havoc out on the streets.

I'm a sucker for any skateboarding video especially one with a nice groove and nerve-wrenching tricks. If you fall into this category enjoy the video below!


The rise of user generated content has laid the ground for promotional videos like the one above, that gives the directors the opportunity to maintain a grimey/indie look and feel to the video without losing its appeal or cool-factor. I am sure we will see more videos like this in the near future from brands who live off the digital cool factor Millenials seek.

Enjoy your Monday! And stay tuned for more posts this week!

'til next time!'
-APL

The Printed Life


And a happy Monday to all of you!  I hope everyone had a great weekend as always.  Like I said last week, I spent the weekend in NJ/NY visiting a friend and celebrating their 30th birthday party...good times!  Anyways, I wanted to start your week off in good spirits and that's why this spot from HP does just that.  HP got in touch with two creatives who did a similar spot in the past for them and asked them to make a new one.  According to the directors, the spot or short film as they like to call it was filmed over a week using HP's printers.  The paper was fed in real time and footage sped up until the pages began to animate! The spot itself has some good music in the background that I thought would be fitting for a Monday morning because I know you probably don't want to be where you are right now.  

(I hope this helps just a little)

Anyways, take a look!  It is very impressive and it's hard to believe that they actually got this all to work.  The timing and coordination must have taken forever...so... much respect.  


~Until Next Time~

WIM

Friday, July 9, 2010

FIFA Takes A Stand, and the Fans Suffer For It

Hello all!

Revisiting old news (mid-June 2010, early World Cup action), it might be nice to ponder a more devious approach to getting the word out. Ambush marketing!

A contributor to Wikipedia defines ambush marketing as a "marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event."

The bright orange dress­es you see below were sold with Bavaria Beer packs in the Nether­lands in the run-up to the World Cup, and FIFA says the group wore them to Mon­day's Nether­lands-Den­mark match as a mar­ket­ing stunt in de­fi­ance of its strict com­mer­cial reg­u­la­tions at match­es. While there's no mention of the incident on FIFA's site, the web went up in flame after the incident.


From Bavaria's response, Peer Swinkels (member of the owning family), from Bavaria beer, stated that his col­leagues in South Africa had told him that 36 Dutch women had been ar­rest­ed after the match be­tween the Nether­lands and Den­mark for wear­ing the dress. He said there was no brand­ing on what has been de­scribed as the first real World Cup dress, but it was well known to be part of Bavaria beer in Hol­land. "It's a nice dress. Very fash­ion­able. In my opin­ion, peo­ple should have the right to wear what­ev­er they want," Swinkels said. "We launched the or­ange item on April 30 on the queen's birth­day, which we call Queen's Day [need proof? Google Netherlands Queen's Day]. The Dutch peo­ple are a lit­tle crazy about or­ange and we wear it on pub­lic hol­i­days and events like the World Cup."



But FIFA has said the dress is part of an am­bush-mar­ket­ing cam­paign it would not allow at match­es.

Personally, I don't see anything wrong with it. Especially considering there were no corporate labels on any of the clothing in question.

So why the big fuss? Listen in on the video below for a possible excuse.




What do you think? Let us know, we'd love to hear!

-GK-

Cause it's racing




Friday.  You must be pretty excited for the weekend by this point.  Does anyone have anything exciting planned?  I'm actually up in New York this weekend for a friends 30th birthday party. 

 Anyways, on to the post!  Wieden + Kennedy slow down the NASCAR action in this new ESPN spot.  Personally I'm a fan of Formula 1 because that's really all I have ever watched, but I did get the opportunity to go watch some NASCAR at this Autism Speaks event I attended in Dover.  Check out some of the photos I took on my Flickr page.  

After watching it in person, I have so much more respect for these guys.  They go around that track so incredibly fast, and I can't forget to mention that these cars were so loud that I thought I lost my hearing a few times.  The only thing that really turns me off from it is the fact they just go around in circles, and as a result makes F1 much more exciting.

The spot below is quite well done, and the way they slowed everything down makes it look very intense and gives the viewer a sort of behind the scenes view of close up NASCAR action.  For the NASCAR fan, I would imagine this spot would get you very excited for the next race, or am I wrong?  Any fans out there?  Does this spot make you like NASCAR more?  Though the one thing that this spot does is that its "Cause it's racing" slogan is eerily familiar to the Michelob Ultra spot featuring Lance Armstrong and their "Ultra Life" slogan.  The two commercials are pretty similar in what they are trying to do but either way I like both.  Anyways, I hope you enjoyed the post and why don't you take this opportunity and check out the spot below:




~Until Next Time~

WIM

Thursday, July 8, 2010

New Old Spice commercial “one-ups” the old one. It was supposedly shot in one take as well.





Good morning! So the creatives over at  Wieden + Kennedy did it again.  Old Spice has a new spot that one-ups the old one, if you don't know what I'm talking about check it out here.

The spot is executed extremely well, and still has me wondering how they could possibly get this all to work in just one take.  Just like the old one, I find it funny that the guy can be placed into every situation and act like it's nothing...it must be the Old Spice.  More credit to him if it was actually shot in one take!  One of the bigger changes I noticed compared to the previous spot is that they placed the guy into slightly more difficult situations, like the casual swan dive from the cliff.

Regardless, in my opinion the spot was certainly better than the first one, and I hope that they actually make this into some sort of a running series sort of like Dos Equis "Most Interesting Man in the World" campaign.

Anyways, that's enough about me...check out the spot below:



Enjoy the rest of your day!

~Until Next Time~
WIM

Tuesday, July 6, 2010

Jackson's New 360 3D Terror Ride!

A man of creative brilliance, Peter Jackson has managed to stir up those illicit butterflies in our stomach once again. This time, its just a teaser for the real thing but given the filmed mayhem his new ride for Universal Studios inflicts upon users you can tell he has gone about doing something incredible.

I'm not particularly stunned by the new 3D trend that's popping up everywhere but this will certainly be an exception to my ambivalence. I love these kinds of amusement park rides and will probably plan out a time to visit Universal Studios soon! - just to relive my youth a bit!

Check out the trailer below! Its produced by the masterminds over at David&Goliath, one of my favorite agencies.. and as you can see, do great work for their clients!


Tell me you don't want to experience the thing live now?! I haven't really seen commercials for other kinds of amusement park rides like this but if you think of any, let us know!

'til next time!'
-APL


Monday, July 5, 2010

The Scots'NAngus

Good Monday to you all! As you can imagine the World Cup addiction is hitting everyone with the prolonged hangover but fortunately for us all I have a great spot to take your mind off the torture.

As you'll see below, the Scots have never been really welcome on an Australian worksite.. fortunately for them there's this Angus patty that not only stirs up their aussie hunger but forgives the Scotish mini-skirt. Check it out below!


I really enjoy spots like this, with great comedy and viral potential because of the instant pick me up they provide. I'll be on the lookout for more great spots this week, stay tuned!

'til next time!'
-APL

Thursday, July 1, 2010

Microsoft Re-Designs the Ipod Packaging


Happy Thursday to you all!  So I got this particular video from my friends at RedPeg Marketing and it just shows that when it comes down to design, little is often better.  We all know of the classic battle between Apple and Microsoft, but this short video on redesigning the ipod packaging according to Microsoft's standards just shows us why Apple is the current market leader.  

Anyways, I thought this was pretty clever, and open it up to you!  

What do you think? When it comes down to product design what do you like to see?


~Until Next Time~

WIM