Thursday, December 2, 2010

TRON: Livecycle

In collaboration with Diet Coke, the to-be released film TRON, has created something truly mesmerizing that is sure to electrify the app and gaming worlds by storm. The initiative is bold, they're placing all the chips on the table but that's why I like it. It's a step forward for the industry and hopefully it plays out the way its creators intended, only time will tell... Check it out below!


As you can see, the game's playing field is endless and the integration seems seamless enough. The question is, did they execute it according to plan or will users suffer a huge let down?


Either way, I'm really glad to see this level of gaming and collaboration brought to stage. I think brands are pushing their limits and somewhere one of those is going to astound us all very soon. Stay tuned!

'til next time!'
-APL


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