Tuesday, December 21, 2010

The Beauty of BMW

I wish to share the following work of art from the people over at BMW because they really know how to push the line with their branding efforts. The video showcases an experiment they conducted in order to play with the power of flash projection to etch a temporary brand message into their consumers' mindsets. Check it out below!


I think it's a great step forward in the realm of advertising, I guess it's not revolutionary in the sense the subliminal messages have been around for awhile but the concept is new and hopefully we see more projects like this one.

'til next time!'
-APL

p.s. keep your fingers crossed so the weather behaves in london and dc in order for someone to get home this Christmas!

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