Last year Virgin Atlantic celebrated its 25th birthday with an ad campaign reminding the public about how different they were upon launch in 1984 and perhaps still are. Now the airline is taking an unique approach to the realities of the airline world today.
In its new ad campaign, airline passengers pass indifferently (and tauntingly dancing) though a (slightly less powerful!) full body backscatter x-ray machine on their way to their "one-in-a-kind" airline experience on Virgin Atlantic.
While it used to be quite common (Braniff Airlines, which ceased operations in 1982, comes to mind), Virgin Atlantic and its sister brands appear to be the last remaining airlines to attempt making flying "sexy". I think we may have Richard Branson to thank for that!
Off to lunch