I want to start the week off with some great visual storytelling and compelling animations brought to us by the great people over at Sapporo and co-directed by Sons&Daughters and Crush.
This ad will take you through the brewing process behind their fantastic beers in a vibrant and compelling style. I especially enjoyed the giant sumos and fire-breathing dragons. I give it two thumbs up for originality and creativity because the beer market is full of lousy ads touting their brand's "supposed" benefits.
The ad below clearly goes beyond the ordinary, check it out below!
'til next time!'