Tuesday, November 9, 2010

Just serve classy snacks and be a gracious host, no matter who shows up


Helllllllooooo!  How is everyone doing?  Today I bring to you the resurrection of Mr. Peanut.  Until now, Mr. Peanut has never spoken but today he swears to talk as much as ever.  In order to energize this classic brand, the people behind this campaign have assigned Robert Downey Jr. as the official voice.  Personally, I feel that he is probably the best fit to take on this role because of his on camera demeanor.  Mr. Peanut has also taken on a new look as well, as you can see from the classic image on the side, the new version isn't as yellow, and the new version resembles an actual looking peanut minus the top hat and monocle.  Commercials for this new campaign were first shown through their Facebook Fan Page, and taking a look at the one they have on there, Robert Downey Jr. is certainly a hit.  He bring his Iron Man'esque voice along and makes Mr. Peanut worth listening too.  The commercial is very funny, and I would have to say my favorite part is when the Nutcracker shows up.  Well done!  I was having some trouble finding the commercial itself online, but the only thing I could find was a preview!  Anyways, check out the preview at least and check out the actual commercial on the fan page and let me know what you thought.  I'm really looking forward to a new brand mascot taking over the web.  I would love to see him take on some sort of social media strategy as well but I'm sure that's somewhere down the road!  Anyways, check it out!!


~Until Next Time~

WIM

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