Ikea hits home with this "neat-aficionados" or "OCD" inspired ad! The storyline plays off the basic premise any organizational neurotic feels when mayhem strikes their perfect system and IKEA comes to the rescue with their practical, convenient and über-organized closet system...
This video is quite funny, especially if you suffer from a little organizational neuroticism from time to time. BUT for all of you messy and spontaneous folk out there, this commercial will hit those nerves as you relive the frustration... Check it out below!
Props to IKEA for making something amusing out of a very commonplace situation which believe it or not, drives many people to make that purchase - the need to be organized and IKEA is the perfect calamine for that neurotic itch!
'til next time!'