Monday, October 11, 2010

Sony Drops Out of Climate Change Campaign After Exploding Kids Ad


Good morning!! Happy Columbus Day.  Conveniently enough this might actually be the first time I have benefited from this holiday because I don't have to go to work today!  Having said that, it doesn't mean I can't provide you with something to watch this morning.  I hope everyone had a great weekend though, do anything fun?  

Anyhow, let's get back to business!  This morning I bring to you quite a horrific looking ad from the 10:10 campaign which if you don't know happened yesterday.  The 10:10 campaign is a day of positive action related to climate change looking to cut carbon emission by 10% each year.  The ad will ultimately leave you with your mouth open and asking yourself why on earth would someone ever put something out like this.  How did no one say "hey this probably won't come across very well, maybe we should scrap the idea?" Unfortunately, the people behind this campaign succeeded in doing nothing, and unfortunately didn't help their cause at all.  Whatever happened to the stranded polar bear ads?  I would rather see that than people blowing up.  Seriously though, who thought blowing up people would be a good idea?  Really makes me wonder sometimes.  The PSA is narrated by Gillian Anderson (who conveniently blows up too).  Not surprisingly, the people at the 10:10 campaign have admitted that it was a mistake and pulled it from the website.  Unfortunately, once you put it on the web it's going to spread like wildfire and end up on sites like The WIM :)  Hopefully, they take this as a learning experience and maybe tone it down a notch the next time around.  

Anyways, let me know what you thought!


~Until Next Time~

WIM

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