Wednesday, October 6, 2010


Good morning!!  I couldn't believe my eyes yesterday when I saw a post from APL!  Happy to see posts from him again.  In typical DC fashion, there was no transition from summer to fall, so it's getting quite cold these days (not a fan).'s post is about Gap's apparent rebrand.  I first read about this on "down with design" and  I can't imagine what the people over at Gap are thinking because this new logo looks like a logo for some sort of computer software.  It certainly does NOT look like something a clothing company would use.  It actually reminds me of a very generic store brand logo...sort of like when Tropicana decided to rebrand their packaging by taking off the famous orange with a straw...and we all know how that turned out right?  I can only imagine the type of confusion and backlash this is going to cause, but what were they trying to achieve here?  I would love to hear your thoughts on this and more importantly what you think of the new logo!!

~Until Next Time~


1 comment:

  1. Oh and I should add that there is now a Twitter account for this new was bound to happen right? Logos have feelings too: Follow @GapLogo