Good morning!! I couldn't believe my eyes yesterday when I saw a post from APL! Happy to see posts from him again. In typical DC fashion, there was no transition from summer to fall, so it's getting quite cold these days (not a fan). Anyhow...today's post is about Gap's apparent rebrand. I first read about this on "down with design" and I can't imagine what the people over at Gap are thinking because this new logo looks like a logo for some sort of computer software. It certainly does NOT look like something a clothing company would use. It actually reminds me of a very generic store brand logo...sort of like when Tropicana decided to rebrand their packaging by taking off the famous orange with a straw...and we all know how that turned out right? I can only imagine the type of confusion and backlash this is going to cause, but what were they trying to achieve here? I would love to hear your thoughts on this and more importantly what you think of the new logo!!
~Until Next Time~