Monday, October 11, 2010

Face to Face

GoodMonday to you all! Hopefully everyone is buckling down for a productive week and ready to kick the week off with a great video brought to you by British Airways. The spot is part of their "Face-to-Face" campaign that gave away complimentary flights to budding entrepreneurs in order to help them meet key business figures and attend crucial meetings to develop their business.

I think it's an absolutely remarkable idea and a great way to interact with key consumers in a way that moves the world. Check out the video below to see what kind of great ideas British Airways is supporting!

As you just saw, Go Cars is a great company with a fun business model that definitely benefitted from this campaign. I for one am a sucker for these kinds of brand initiatives that go beyond the product or service and connect a brand with ideas that make a whole lot of sense!

Great job British Airways!

'til next time!'

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