Monday, October 18, 2010

Avoid the Jam!

Good Monday to you all! It's nice to start the week off after my first ever roller coaster ride! I'm not sure why I never dared to before but huge props to the Six Flags crew for making it a memorable one!

With that said, I want to share this interesting tactic being adopted by people over at JetBlue. Not sure who the agency behind this spot is but they took a creative leap towards guerilla marketing which I hope is a love-it or hate-it type of tactic. Check it out below!

I personally feel there is a major disconnect that could have been brought to full circle had the concept been tied in somehow with post-experiment testimonials, some online action to carry forth the tag line... Maybe the back of that cab could have been digitalized so it shows the transition from the cramped backseat to the cozy cabin, happy fliers with lots of leg room.

What are your thoughts? Leave some controvery below!
'til next time!'

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