Good morning!! Haven't posted in a few days due to a variety of things, mostly due to the lack of time. I wanted to write a post for this morning but I had a bit of an adventure on the NJ Turnpike when our car broke down, and eventually had to be towed back to DC. All in all, it was a very long night!
Anyways, this morning's post was sent to me by my old friend, Trish. She works over at UM London, who was responsible for this particular initiative. As you can see from the video, they are looking to promote the launch of the widely popular video game Halo Reach, by painting a 50ft mural at the Westfield Mall. I've played Halo a few times here and there but I do know there are people out there who are hardcore addicts about this.
The idea of painting a 50ft mural is pretty cool in itself based on the sheer size of the project. I would imagine that the mall had some sort of launch for the game, which would have added to the appeal of painting that mural. My only criticism would be that while the idea is cool, how does it really connect with the people playing the game. Yes, it might get them a little excited before entering the mall, and yes it might spark some interest in buying the game right when you got there but does it have any other appeal? I would like to actually hear more about what they were were looking for with this campaign. Otherwise, I thought it was a job well done.