Monday, September 13, 2010

Cats know where to find happy.


Good morning!! I hope everyone had a good weekend.  Mine was pretty eventful, I went and watched the Nations Triathlon, which actually got me pretty motivated to sign up for it next year, so I plan on doing that sometime soon.  Anyways, as you probably can already tell, I spent a portion of my weekend choosing a new design for The WIM!  I wouldn't mind hearing some of your thoughts regarding the new layout but I think it looks much better than before!

More importantly, let's get to the topic of this post.  IKEA, the company from Sweden...yes that country which borders my homeland of Finland has come out with an ad where cats seem to know best.  Mother London, the agency behind this ad, unleashed 100 cats into IKEA's store in the U.K looking to promote its newest slogan "Happy Inside."  As you'll see from the spot itself, the cats move around the store and try find a piece of IKEA furniture that fits them just right.  According to Feh Tarty, the creative director at Mother, cats "tend to live their lives as they wish, in pursuit of their own comfort and happiness, so what better vehicle to show which furniture makes you "happy inside."

Anyways, that's enough from me, check out the spot, and let me know what you thought!

Happy Monday, and have a great start to the week.


~Until Next Time~

WIM



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