Friday, August 6, 2010

Train the F Out with Kenny Powers


Good morning! So because of yesterday's freak storm that decided to hit DC or as the locals have begun to call the area the "DMV" the start of my kickball league got delayed until next week.  On the other hand today is Friday which means it's time for the weekend.  I usually try bring in something funny to start your Friday's off and I think this spot does just that.

This spot for K-Swiss was created by the agency 72andSunny and features the hilarious Kenny Powers as well as a few professional athletes you might recognize as well.  You might recognize Kenny Powers from HBO's Eastbound & Down.  

Anyhow, K-Swiss is looking to market their newest shoe the K-Swiss Tubes by using Kenny Powers' motivational advice as a way to market the product.  As you can tell the "tubes" can be attributed to a lot of the success, but at the same time is using someone like Kenny Powers really going to market your product well?  I mean, it's funny but at the end of the day was the message effective? 

 Recently Nike came across a commercial which was about how their athletes got the "air" in Nike, which featured a comedy like approach, and I thought it was pretty well done.  Personally I kind of like this commercial from K-Swiss.  I enjoyed the humor Kenny Powers brought with him but for some reason, maybe it's because I'm a gym goer myself I really was able to relate with the product and they actually look like something I might be able to actually use at the gym.  I may have to check them out.  I particularly enjoyed the slow motion action of the tubes in action haha.  

As always I would love to hear what you thought.   So, take a moment and get your morning coffee, kick off your shoes and watch this spot before you take on the morning grind.  I'm sure the day will only get better from here on out.  I hope everyone has a great weekend, and be sure to look out more posts next week! In the meantime take this chance and "Like Us" on Facebook at: 



~Until Next Time~

WIM

9 comments:

  1. Kenny Who? I don't recognize him -- or any of the other muscleheads in this ad. But that's okay. Though I'm sure they could have gotten somebody cheaper, the ad was funny enough. Maybe a few frames could have been spared to better explain what "tubes" are, but I can live without them in service to the humor. And there's an in-your-face quality that appeals to me. "If you don't like 'em, change your mind." Indeed. Also: "Hits like a super-pissed rhino." Poetry!

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  2. this is SOOOOO wanna be oldspice.

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  3. I think this new ad is going to be a big hit ... It is already going viral and I just read that shares of the brand are up 34% since the launch of the ad .

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  4. source that shit or you're lying.. and "its already going viral" doesn't mean jackshit when this website is basically posting viral ads. its not like WIM actually rips the ads from the TV online...

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  5. Really? Would love to hear where you got that information. Thanks for the comment!

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  6. Thanks for the feedback WiggerToods. Looks like we need to find you and Sasso a private forum to discus this? ;)

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  7. In some ways yes, but I can't imagine K-Swiss using the character Kenny Powers for much longer. The character is stale and his humor can only be listened to for a certain period. Regardless, it was still funny!

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  8. Thanks for the comment Cliffy. Looking forward to your insight into future posts. Keep them coming!

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  9. awww hells nah.. no discussion. i win.

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