Good morning! So because of yesterday's freak storm that decided to hit DC or as the locals have begun to call the area the "DMV" the start of my kickball league got delayed until next week. On the other hand today is Friday which means it's time for the weekend. I usually try bring in something funny to start your Friday's off and I think this spot does just that.
This spot for K-Swiss was created by the agency 72andSunny and features the hilarious Kenny Powers as well as a few professional athletes you might recognize as well. You might recognize Kenny Powers from HBO's Eastbound & Down.
Anyhow, K-Swiss is looking to market their newest shoe the K-Swiss Tubes by using Kenny Powers' motivational advice as a way to market the product. As you can tell the "tubes" can be attributed to a lot of the success, but at the same time is using someone like Kenny Powers really going to market your product well? I mean, it's funny but at the end of the day was the message effective?
Recently Nike came across a commercial which was about how their athletes got the "air" in Nike, which featured a comedy like approach, and I thought it was pretty well done. Personally I kind of like this commercial from K-Swiss. I enjoyed the humor Kenny Powers brought with him but for some reason, maybe it's because I'm a gym goer myself I really was able to relate with the product and they actually look like something I might be able to actually use at the gym. I may have to check them out. I particularly enjoyed the slow motion action of the tubes in action haha.
As always I would love to hear what you thought. So, take a moment and get your morning coffee, kick off your shoes and watch this spot before you take on the morning grind. I'm sure the day will only get better from here on out. I hope everyone has a great weekend, and be sure to look out more posts next week! In the meantime take this chance and "Like Us" on Facebook at:
~Until Next Time~