Good morning! This morning's post features Puma and their newest campaign Puma Social. Puma teamed up with Droga 5 to produce this spot and they wanted to honor our inner athlete. Besides the people who do it for a living, Puma took the time to focus their attention on an entirely new athlete and that was the after-hours athlete. What is this you ask? Well, I'm absolutely positive you have seen them before, but the after-hours athlete refers to the late-night crowd who go to the local pub and play darts, foosball, ping pong (yes, I've seen bars with ping pong tables), or even to people like me who play kickball every Thursday night with some competitive flip cup afterwards.
I certainly fall right into the category of the after-hours athlete. Probably one of the most competitive people you will ever meet, you can certainly find me challenging my friends to billiards, darts, shuffleboard, anything! Name the game and I'll play it. The spot's goal was to showcase the late night victories and heartbreaking defeats that many of the after hours athletes go through. Overall, this commercial hit all the right notes. It grabbed my attention from the start and I was able to easily relate to it because the people behind it seemed like they knew exactly who they were targeting.
My only concern with the campaign is Puma relating themselves to the after hours segment. It doesn't bother me all that much but towards the end of the commercial you see the guy walking home with his maybe girlfriend and attempts to throw a beer bottle (again, maybe a beer bottle) into the dumpster, but misses. I'm sure Puma didn't mean any harm by this but with all the crazy people in today's world I'm sure someone out there is associating Puma with drunken behavior. Then again, I could be completely wrong! Does anyone else agree? Would love to hear you thoughts.
Anyways, take a moment and watch the spot below and let us know what you think!
~Until Next Time~