Good morning! Let's hope the forecast is lying because it's calling for afternoon showers...that's no good because my kickball league should be starting up tonight. Anyhow, for today I bring you a spot for Dickies. The agency behind this spot is Goodby, Silverstein & Partners, and it's looking to showcase the 874 Work Pant. The spot features two motorcycles pulling the 874 Work Pant from each end. As you might have guessed, the spot is trying to convey the durability of the 874 Work Pant but at the same time trying to illustrate the toughness of the Dickies brand. This particular campaign has a series of web films that all put the classic 874 Work Pant through a variety of tests. A very vintage looking ad and I kind of liked it. Not too much going on but at the same time showing us something simple in a rather unique way.
Anyways, I'd like to know what you thought, so remember to leave a comment below!
~Until Next Time~