Tuesday, August 24, 2010

Barely 24 and Pushing on Billionaire

I dont know his exact age nor do I know what crazy adrenaline rush laden adventure he is off on, but what I do know is this curly red haired impresario has managed to brand his very essence into everything a teenage dream could muster up. He's got gold medals, video games, clothing and sport equipment baring his name... Shaun White, that's right the boy/man who managed to vindicate all forsaken redheads from the curse of Carrot Top.

Today, we feature White's new commercial for his clothing line at Target. It's definitely an interesting move but given the majority of his fans shop at Target this might just prove the critics wrong. In my opinion I think what Shaun White is doing is the best move his personal brand can take. Check out the video below!


It's really great to see all the details and contrasting styles in the video, as well as the music that helps set that teeny-bopper gone skater hipster feel to it. But I'd like to hear your take on it.

'til next time!'
-APL

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