Wednesday, July 28, 2010

You have to keep that dream in your mind alive

Good morning!!  Publicis Mojo of Sydney has rolled out a new spot for Coke called Ride.  The spot is looking to market the energy drink Burn through three short, unscripted films.  The one I have for you today is directed by Garth Davis.  

I'm sure APL has something to say about this post because it was actually shot in Mexico City, and for those of you who don't know, APL one of the leading contributors to The WIM, lives there!  Glen Davis teamed up with the local skate community and Steve Berra and shot this skateboard inspired piece.  If you guys were wondering, the skaters are actually on FIRE.  I've always been a fan of these short films because it really takes a lot of creative power to come up with something like this one.  It also doesn't hurt that I used to skateboard back in the day, so I also liked the spot probably a little more than others.  Anyways, take a look and let me know what you thought!

~Until Next Time~



  1. I dunno if they're ACTUALLY on fire... cool your jets son.

  2. Thanks for the comment. But from what I read they did make it sound like at least some of the guys in the video were in fact on fire! Regardless...pretty cool though.