Thursday, July 15, 2010

What's FaceTime All About...

You have to sit and wonder, what exactly is going on deep inside consumers' minds when innovative products like Apple's FaceTime come out. In essence, this new feature for the iPhone4 lives up to its name, it creates a more dynamic connection between two users where none existed with the same convenience.

Take for example, the first spot below. Its an ad meant to stir up your emotions in order to create a bond between three generations, father to son, son to father, and father to daughter - great stuff, really! BUT then the anthropologist in me steps up and says, "wait! before FaceTime, families needed to make the journey to wherever that son was having a baby to congratulate him in person, THAT'S real facetime... is Apple trying to sell us convenience and laziness in a cool, nifty, and innovative technology, or what?!" Check it out below...

I do have a slight prejudice towards this kind of technology because while it does facilitate and create instant connectivity with others in a revolutionary way, it also replaces the need to demand actual human interaction. Regardless, I congratulate Apple on their recent victory and only ask they dig deeper into the human soul to make this incredible innovation worthy of redeeming the lost values of modern cultures.

'til next time!'


  1. what? no link to

  2. Haha..thanks WiggerToods but if you look on the right side of the site and go to the blog list, you will in fact find a link to face-time :) Thanks for the comment though.

  3. I'm not fond of this campaign. (There's at least one other of these, where a young woman tells -- or more aptly, does NOT tell -- her young man that she is pregnant.) I find them mawkish and sentimental. Leaving aside the fact that I don't like babies, or grandfathers, or pregnant women, I find these ads pretty heavy on the sentimentality and overly thumpish on the twee and the cute. Yuck.