Tuesday, July 13, 2010

This Weather of Ours


The weather...how often do you find yourself talking about the weather? I feel like people always squeeze in so what about that weather of ours when we run out of things to say...you know you do it.  Or...so what's the weather like next week?  For something like the weather to get so much attention is amazing.  I'm almost positive someone could write a book on the weather alone and what it does to people.  Haha...well besides me rambling I felt that it was necessary to post about the weather.  Last week in DC it was around 39 C, which is ridiculously hot, and tonight it finally rained!

Anyways to the topic of todays post!  Leo Burnett, London produced this spot for McDonalds.  For a company like McDonalds, I would imagine it would be quite difficult to come up with innovative campaigns, since  childhood obesity is a concern facing most parents today.  McDonalds newest spot "This Weather of Ours" praises the weather for everything it provides.  Now...the team at Leo Burnett and McDonalds certainly wanted to paint a pretty little picture since after all the weather lets farmers produce many of McDonalds organic ingredients, free range eggs, and  their whole cuts of beef, since after all thats what makes up McDonalds.  Now don't get me wrong, after a late night out and I need to find something to satisfy my taste buds, you may or may not find me devouring a hamburger at a local McDonalds.  Having said that though, I can tell you first hand that it certainly isn't healthy haha.  The team behind this spot certainly went about picking some clever words that make you think that this stuff isn't all that bad.  What better way to get someone who already enjoys McDonalds to come back for more than by convincing them that it's actually healthy.  

What do you guys think?  Is McDonalds trying to pull a quick one on us?  I would love to hear your thoughts.  In the mean time, enjoy the rest of your day and check out the spot below!


~Until Next Time~

WIM

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