Monday, July 12, 2010

The Printed Life


And a happy Monday to all of you!  I hope everyone had a great weekend as always.  Like I said last week, I spent the weekend in NJ/NY visiting a friend and celebrating their 30th birthday party...good times!  Anyways, I wanted to start your week off in good spirits and that's why this spot from HP does just that.  HP got in touch with two creatives who did a similar spot in the past for them and asked them to make a new one.  According to the directors, the spot or short film as they like to call it was filmed over a week using HP's printers.  The paper was fed in real time and footage sped up until the pages began to animate! The spot itself has some good music in the background that I thought would be fitting for a Monday morning because I know you probably don't want to be where you are right now.  

(I hope this helps just a little)

Anyways, take a look!  It is very impressive and it's hard to believe that they actually got this all to work.  The timing and coordination must have taken forever...so... much respect.  


~Until Next Time~

WIM

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