Thursday, July 8, 2010

New Old Spice commercial “one-ups” the old one. It was supposedly shot in one take as well.

Good morning! So the creatives over at  Wieden + Kennedy did it again.  Old Spice has a new spot that one-ups the old one, if you don't know what I'm talking about check it out here.

The spot is executed extremely well, and still has me wondering how they could possibly get this all to work in just one take.  Just like the old one, I find it funny that the guy can be placed into every situation and act like it's must be the Old Spice.  More credit to him if it was actually shot in one take!  One of the bigger changes I noticed compared to the previous spot is that they placed the guy into slightly more difficult situations, like the casual swan dive from the cliff.

Regardless, in my opinion the spot was certainly better than the first one, and I hope that they actually make this into some sort of a running series sort of like Dos Equis "Most Interesting Man in the World" campaign.

Anyways, that's enough about me...check out the spot below:

Enjoy the rest of your day!

~Until Next Time~

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