Goodmonday to you all and a special shout-out to Kenneth on this day - Congrats! Happy Birthday! Let's hope he has a great day today...
Given the festive nature we kicked this post off with, I thought a little birthday cheer via a new Olympus spot from the people over at Mullen would help set the mood. I have never had any real desire to buy an Olympus branded product but this spot definitely made me stop and think again.
Below you'll find a surprising twist to the end, meanwhile during the shoot lots of clowns and other animated passer-bys act out a nice weekend stroll in Olympus land. Which I can't say really won me over or helped convince me of any product attributes but like I said, it's Kenneth's birthday and he likes this kind of stuff. So... Without further delay!
I believe the ending is quite clever, it packs the needed punch to place this spot in consumers' mindsets. I am really looking forward to seeing how the public will react to this product and if there is a warm reception from the technologically savvy community.
As the old ad age goes... "nothing kills a bad product faster than great marketing!"
'til next time!'