Mayhem, it's unpredictable, irrational and always gets you at the wrong time. That's the fear AllState is determined to stir up in consumers' minds with its new spot "Mayhem" created by Leo Burnett Chicago.
I think its an interesting turn for AllState given its longstanding "Good Hands" campaign. A turn which definitely gets the point across in a menacing way that should turn enough heads to gather the wanted interest. I'm curious to find out what other platforms they intend to attack with this approach... could be the necessary turn they need for the better.
The actor is Dean Winters from the OZ who definitely captures the screen with his creepy performance, its wild enough to work and that's why I like it! I should also mention that AllState plans to keep its "Good Hands" campaign running alongside this "Mayhem" campaign. Look forward to seeing where it goes from here...
'til next time!'