Tuesday, May 25, 2010

MTV Understands


With the World Cup looming and distractions at an all time high, commercials like the one below capture the essence of the summer to come. And it's always great to see the spirit of the World Cup fever taking its toll on other mediums.


For this commerical MTV hired creative powerhouse La Comunidad to come up with a witty commercial excusing the lack of attention of its followers. Its perfectly scripted and I must admit, I am a big fan of the style and prose they achieve in most of their campaigns. Check it out below!


I'll be on the lookout for similar commercials praising the all-consuming effect of the World Cup, and if you happen to spot anything worth sharing, please post in our comments section!

Let the cup begin!

'til next time!'
-APL

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