Wednesday, February 24, 2010

When the FBI raids your Brand


That's right, what happens when the FBI raids your brand? If you are still incredulous about the possibility then I invite you to continue reading.

Last night, the FBI raided three suppliers of Toyota's parts in search for documents pertaining to "antitrust violations and hiding quality problems." The news hit the wire early this morning and is still sending chills down readers' spines.

Its a huge blow for Toyota ...what comes next? Toyota failed to address this issue properly from its inception and its been snowballing down a very steep and dangerous brand slope. Desperate measures are needed to rescue consumers' perception of Toyota - not soon but now.

theWIM will continue following this incident and track the brand fallout that could pursue. We welcome your thoughts!

'til next time!'
-APL



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