A while back, theWIM posted about an on-going "friendly" feud between Audi and BMW. Its brewing to become quite a legend for prosperity because they continue to devise clever ways of taking swipes at each other. Reference #1
As consumers, we can only sit back and enjoy the ongoing raillery. Today I feature two new spots from Audi who contest their leader position in the luxury automobile market. Call it engineering, design, or simply who has the wittiest creative this side of town - regardless it's a win win battle between these two.
The first spot by Audi pays tribute to the never-ending friendly rivalry between human beings. Since our birth we subliminally fixate ourselves to duke it out over friendly competitions. That's why I like this ad, its funny and witty... playful way of saying, so long suckers!
The second spot I can't say I'm a huge fan of simply because its quite unremarkable yet very well executed. It gets the message across, yet maybe if they had not played game to the trendy "droll-rant" being used by different campaigns at the moment. They could have turned out something exceptional like the video above.
Despite my critique of the second video. I know both will do well with viewers. One makes you laugh the other one tells you what to do. Lets see what BMW has to say about this!
'til next time!'