Thursday, January 21, 2010

Man Drinking Fat. NYC Health Anti-Soda Ad. Are You Pouring on the Pounds?

I almost feel like Adidas is calling out to all the nerds out there with this line of Star-Wars inspired apparel, kind of funny.  I don't really know what movie and brand I would like to see together but now that you mention it, these Ads from Direct TV come to mind:



I really liked the approach Direct TV took with this, but I still can't figure out how they managed to change what they said in the movie to say the Direct TV pitch! If anyone knows, please share!!

Anyways, the reasoning behind this post was to try see how everyones 2010 resolutions were going! Probably the most popular one is weight loss, and that's why I thought this Ad was rather effective, but gross haha.  Funny enough, the people behind this video had to include the video in HD because SD apparently wasn't clear enough haha.  What do you think?



"In a new effort to highlight the health impact of sweetened drinks, the Health Department is confronting New Yorkers with a bold question: Are you pouring on the pounds? The agency’s new public-awareness campaign, which includes posters in the subway system and a multilingual Health Bulletin, goes live today and will run for three months."

Thanks to Fast Food NYC for sending this over, along with the photo below he snapped on the subway!



Has anyone in New York seen these around? Looking closely at the photo on the right, you can see that this Ad is in Spanish, and instead of a soda, it's a sports drink, which closely resembles a Gatorade bottle.  Has anyone noticed any other Ads as dramatic as this?


 ~Until Next Time~
WIM

2 comments:

  1. The only thing that looks appealing in that ad is the seltzer bottle at the end, hahah. Now I'm just waiting for them to squeeze out a juicebox... might upset a few parents. Thing is, nutritional habits form at an early age.

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  2. This is very funny because I actually do visualize fat being poured into a glass. I had a chemistry professor pour three vials of corn syrup into a mug and passed it around. He claimed it was the equivalent of any soft drink on the market.

    Disgusting yet very effective! I believe visualizing the problem is a great way to break down the psychological barriers or traps we excuse our gluttony with. Hopefully with time, this campaign will cause a slight decrease in obesity.

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