Tuesday, January 19, 2010

The Crossover of Your Dreams!

I'm horrible at Sudoku! I had a roommate who always came home from work with the sudoku puzzle on the back of newspapers completely filled out. I tried this for three days and abandoned any hope at the beginning of the fourth day!

That roomie also had incredible taste for vintage adidas sweatshirts and would be blown away with the video included after the jump. Who am I kidding!?! After watching it - although not a fan of Star Wars -I wanted to hunt down those cool adidas shirts and sneakers.


The ad is a great way for Adidas to kick off the new year with an extraordinary collaboration and the even crazier approval of overly-protective George Lucas. That alone makes it worth the click yet the video also features David Beckham, Daft Punk, Snoop Dogg and a very cool remix of the "Imperial March".

I'll end this post with a question... what movie would you like to see collaborate with a brand? Top of mind, I'd have to say Back to the Future. Definitely make for a cool redesign of the sneakers, vest, backpack, hat and skateboard.. What's your take?



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