Sunday, December 20, 2009

EBay Tours America

EBay is taking a "mobile boutique" of its top-selling products around the U.S. over the holidays, as part of an effort to win shoppers back to the online marketplace. WSJ's Geoffrey Fowler reports.








Saturday, December 19, 2009

2009's Top Five Media Stories

Marketwatch's Jon Friedman outlines his top five media stories of 2009, and Tiger Woods is not at the top of the list.

The Pepsi Refresh Project

Expanding on the previous post, Pepsi is moving away from it's 23 year tradition and sitting out Super Bowl XLIV.  Interesting move, so let's see if the gamble pays off.  "The Pepsi Refresh Project" will be focusing on cause related marketing programs, that "will award grant money for community projects proposed and selected by consumers, such as helping high-school students publish books to develop their writing skills" (WSJ).  Pepsi hopes that their new approach will boost sales of its top North American beverage brands.
Here are some images of the new campaign:








Friday, December 18, 2009

Bold Move for Pepsi

Pepsi has taken an interesting direction in its marketing strategy by dropping its entire SuperBowl budget. This is huge for a company that has invested millions of dollars in the past years to produce some of the most memorable ads. Now Pepsi is refocusing $20 million of its ad dollars towards cause-related marketing initiatives.

Surely a bold move but one that demonstrates a new path for giant multinational companies such as Pepsi. I believe it will prove to be highly successful for the brand because it will put large sums of money working toward good causes.

Hopefully we'll start seeing the benefits of this strategy soon so that other brands will emulate this initiative. For now, take a look at Pepsi's site for more details.


Wednesday, December 16, 2009

The Midas Touch

My mother always raised me to never tell a lie. With that said, I'm forced to admit not being a follower of any other sport other than tennis and soccer. However, I do recognize a nice ad, such as this faux NBA ad, when I see it.



I've seen similar "official" ads like this one that have made me slowly turn my head to find similarly astonished faces and then bury my face in a cold brew out of slight embarrassment but mostly as a recognitory toast to great work.

What I enjoyed about this ad, is its originality and resourcefulness. I mention resourcefulness because it was created by a talented freelancer without the expensively lavish budget the NBA must bequeath its art directors. So... my rant for the day is, remarkable only requires the midas touch.

Enough of my rant, do enjoy the video it is actually a very awesome shot made by Kobe Bryant.




Check out Andrew Thompson's site to see his other cool projects!





Tuesday, December 15, 2009

Tck Tck Tck: Time for Justice

Tick-tock. The constant reminder of our world deteriorating as we live our day-to-day routines of consumption. This ad was designed by Havas Worldwide for the Global Humanitarian Forum to support Kofi Annan's 'Tck tck tck: Time for Climate Justice' campaign.

Amazingly, Annan's campaign has managed to raise awareness amongst a global audience of around 10 million. These global citizens are mobilizing to petition that their leaders sign up to a Climate Justice Deal in Copenhagen.


This campaign has the support of hundreds of celebrity voices, who actively collaborate to organize concerts, media plug-ins and volunteer recruitment. This is another big step in the move to raise awareness for the destruction of our planet. What differentiates it amongst the others is its focus on creating a global music petition in hope of instilling conscience in our global citizens.

What's your take on campaigns such as this one - are they effective?

Monday, December 14, 2009

Model to Billboard brought to you by Dove

Check out this Dove ad showing the entire make-up/hair/shooting/editing process of a billboard photo in 60 seconds. I never knew it was that easy to make someone look so drastically different. I wonder what else they do? Anyone else have any other examples similar to this?




V Australia Commercial

New Virgin-owned airline V Australia's television commercial. Features Richard Branson himself with a witty line at the end.

Richard Branson introduces WiFi in the Sky

Virgin America is proud to be the first airline with full fleet WiFi.

Friday, December 11, 2009

Real-Life Couples Star in eHarmony Campaign

For its new ad campaign launched last year, eHarmony called upon real-life couples who met via the matching-making service.

Thursday, December 10, 2009

Vanity Flop!

Rummaging through my daily list of ad commercials, I came across this particularly puzzling ad by Jeep. With your help, I hope to decipher what exactly the creatives and executives were thinking when they came up with this commercial.

The commercial starts off with the usual female invigorating routine of a day at a salon. Two girls, lots of brushes and blow-dryers with a victorious stride out of the salon and into their jeeps - I imagine this as completely normal. Then confusion kicks in as these two ladies drive off with their hair wildly dancing in the breeze. My question, why would two women who have just spent ridiculous amounts of money on their hair even consider doing this after? I mean, how liberating or realistic can this actually be?


I believe Jeep chose the wrong direction to go with this ad. I would accept two girls driving by a salon in their Jeeps as they laugh at their confined counterparts as being the truly liberating experience for any Jeep driver, not vice-versa!

Clip: EBay's New Ad Campaign

Watch one of EBay's commercials for its new ad campaign "Come to think of it, EBay." Courtesy of EBay.

Barclays' Ad Pokes at Wall Street Image

Barclays' new ad aims to spark social commentary with its depiction of Wall Street as a mirage. Courtesy of Barclays.

Victoria's Secret, Christmas 2009 commercial, directed by Michael Bay

Has everyone seen the new Victoria's Secret, Christmas 2009 commercial, directed by Michael Bay? Originally played during the Victoria's Secret Fashion Show, if you missed it take a look at the commercial yourself!

'Sun-Maid Girl' Makeover Sparks Controversy


Had any raisins lately? Well next time you go to the store why don't you take a look at the new packaging on the 'Sun-Maid Girl'.  She's taken on a new look, but like any kind of change, her makeover has sparked some controversy.  Sun-Maid decided to join Betty Crocker, Aunt Jemima and Mrs. Butterworth's in giving the "female face of their product a substantial makeover from a young, early 20th-century girl into a buxom, modern young woman, leading some to say that the newly made-over raisin girl looks like a Barbie Doll in Amish attire."  The original face of Sun-Maid was Lorraine Collett Petersen, who was originally discovered "drying her black hair curls in the sunny backyard of her parents' home in Fresno, California."  


However, as any successful company, they always try to keep up with times, and are always willing to re-invent.  The new version, which isn't really all that different is a "computer-animated version of the Sun-Maid girl currently featured in television advertisements is a departure from the classic design that harkened back to a time when "life was much simpler, more rural, a lot less hectic."  


According to the article people have claimed that the new look looks like she has some implants haha.  What does everyone else think about the new design?  I think to be successful you need to be able to take risks and realize when it's time to make changes.  On the other hand when Tropicana decided to change the look of their orange juice there was huge backlash.  Take a look at the changes and see for yourself! What do you think of the change?


Original




New







Check out the original article right here on Yahoo!