Friday, May 29, 2009

"This is German"



"This is German", originally uploaded by westlingk.

Currently waiting for my coffee at starbucks and figured I would blog this. Apparently if I took a photo of this bus I win a prize, so let's see if this holds true. The bus had the word zeitgeist on it and then next to it read this is german, take a photo and win a prize. Very cool guerrilla marketing tactic.

If you want more info on this contest, visit Germany.info

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Tuesday, May 26, 2009

McDonald's ad helps you look like a jackass



YoOoO. So I browsing through one of my favorite social media tools called Twitter (Follow Me) and found this Ad on AdFreak. The new McDonald's Ad located in Piccadilly Circus helps you look like a jackass! This was such a fantastic idea from McDonalds.

Talk about getting your customers involved!! I can't decide how well this type of Ad would do here in the US but I wouldn't see why it wouldn't work! Anyways, I hope you enjoyed it as much as I did, but it still won't get me to eat there unless I'm REALLY hungry...

Thursday, May 21, 2009

New Starbucks Ads Seek to Recruit Online Fans



Starbucks is launching a new Ad campaign in six major cities. Starbucks is trying to spread their "story" by utilizing the popularity of social networking sites by challenging people to hunt down their posters and post them using Twitter.  

Their Ads poke jabs at competitors:  “If your coffee isn’t perfect, we’ll make it over. If it’s still not perfect, you must not be in a Starbucks.” 

The campaign goes up against the recent advertising push from McDonald’s promoting its new line of McCafé coffee drinks. McDonald’s is reportedly spending more than $100 million on television, print, radio, billboard and Web ads that show people’s bland work days full of commutes and cubicles being improved with a whipped cream-covered McCafé drink.

The campaign has received some negative feedback because of their text heavy Ads.   That might not be the right strategy for young people, said Richard Honack, a professor of marketing at the Kellogg School of Management at Northwestern. Unlike Starbucks’ older customers, “Generation Y goes to Starbucks for the Internet, the music, a place to hang out,” he said. “Selling them the coffee and where the coffee comes from? I just don’t know if that’s a good idea.”

New York Times

Saturday, May 16, 2009

Break The Jam


As promised, I wanted to give everyone a little information on what Break the Jam was. I wasn't sure at the time, but I looked them up and this is what it says on their website!

The Washington DC Metro Area is ranked as one of the top five most congested cities in the country. In 2003, Americans spent a total of 3.7 billion hours, 2.3 billion gallons of fuel, and 65 billion dollars in gridlock-related expenses. Due to population growth in Washington DC, congestion is also affecting the quality of life by robbing us of time that could be spent with families and friends. Regardless of whether congestion is recurring or non-recurring, there is one root cause of congestion: too many vehicles crowding available road space coupled with a lack of travel options.

The students at the Corcoran College of Art and Design are participating with the program called Design Ignites Change which encourages students nationwide to use design as a solution to social problems. Graphic Design students at the Corcoran College of Art and Design have created an awareness campaign called Break the Jam. The goal of the campaign is to persuade single occupant drivers to use alternate modes of transportation so they can save money and time.

And apparently on Friday I walked right into one of their events! Break the Jam's environmental demonstration occurred on Friday, May 15th during rush hour, between 4PM to 7PM at Farragut North within a 10-foot streetscape. Bystanders had the opportunity to participate in reducing congestion.


Friday, May 15, 2009

Break the Jam


Break the Jam, originally uploaded by westlingk.

Cool street marketing tactic in Farragut North in DC. I believe it was called break the jam, more info later!
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Amazing Playoff Moments: Magic Johnson's Hook Shot

Quick stop at the White House!


Quick stop at the White House!, originally uploaded by westlingk.

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Wednesday, May 13, 2009

INTEL’S SPONSORS OF TOMORROW



I was looking at Tasty Blog Snack the other day and found out that she posted ads about Intel's sponsors of tomorrow campaign.

Rather than focusing on a new product, the 2009 “Sponsors of Tomorrow” ad campaign celebrates what makes Intel different culture, personality, heroes — and ways Intel has helped change the world for over 40 years.


FINANCIAL PLANNER: ITUNES COSTS A LOT, ZUNE PASS A LITTLE



Here is a spot created for Microsoft's Zune player.Wes Moss, a Certified Financial Planner, points out that filling a 120 GB iPod at iTunes costs $30,000. But you can get the same amount of songs, and millions more, for just $14.99 a month with Zune. Which one is better? I still feel that the ipod is the way to go. I've heard that even if you use Zune's subscription to buy unlimited songs, the moment you cancel your subscription you lose them all! I could be wrong but if that's the case, that just seems pointless. I wouldn't say that it costs $30,000 to fill it up because most of the time it's not entirely music you fill it up with (Videos, Pictures, etc). You can do a lot more with the ipod than you can do with the Zune. Even though this spot takes a clever approach to attacking it's rival the ipod, I still don't think it will sway consumers from the ipod to the Zune.

Tuesday, May 12, 2009

Cool coke bottle!


Cool coke bottle!, originally uploaded by westlingk.

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Monday, May 11, 2009

Ad: El Pollo Loco's KFC Challenge



El Pollo Loco, a grilled chicken restaurant chain, is going after rival KFC on YouTube in a new ad that responds to the recent KFC coupons Oprah Winfrey gave away.

Dos Equis: The Most Interesting Man in the World

Friday, May 8, 2009

New Ads Will Stir Up Coffee Wars

I recently posted two McDonalds spots on the ongoing coffee wars between McDonalds, Starbucks, and Dunkin Donuts. I feel like this is only the beginning, who knows what else will happen!

Starbucks and McDonalds are both launching new marketing campaigns but both have a different message. Starbucks looks to persuade consumers that its coffee is superior while Mcdonald's is trying to build a quirky new brand around its mochas, hot cocoas, lattes and cappuccinos. McDonald's newest tag line looks to "McCafé" the days of their customers.

My recent post shows the new tactic McDonald's has used, and they are portraying McCafé as a fun, affordable brand that can make even the most mundane daily tasks more enjoyable. The commercial I posted shows a woman standing at a bus stop looking annoyed, while a smiling man holding a McCafé mocha has turned his commute into a commuté (pronounced commute-ay, to rhyme with McCafé). The ad goes on to say that McCafé makes a better day "possiblé."

Who knows what will happen between these companies but lets hope for cheaper drinks and how about some more promotions...I always liked those!


Velveeta's "Ways to Save"


A new Kraft commercial shows consumers how to make dishes using Velveeta and other ingredients they typically already have at home. Courtesy Kraft.

Campbell Soup's "Campbell's Kitchen"


Campbell Soup's new TV commercial advertises its soups and broths as an affordable base for hearty comfort food. Courtesy Campbell Soup.

Nike Ad Shows Tiger Woods Is Back



I've been meaning to put this spot up for some time. This spot features the famous Tiger Woods coming out of retirement. It seems like the golfing world has certainly enjoyed the year off they had without Tiger by giving a few people the opportunity to win a couple tournaments. Unfortunately Tiger has not looked as sharp as he hoped to be coming from the year off but I'm sure he will find his rhythm soon enough!

"Professional golf without Tiger Woods is like a Hollywood blockbuster without a leading man," said Jeff Urban, a Gatorade senior vice president of sports marketing, in a statement.

The new Nike ad features golfers, including Stewart Cink and Trevor Immelman, soaking up the limelight in Mr. Woods's absence, as the Lesley Gore song "Sunshine, Lollipops and Rainbows" plays in the background. The golfers are swarmed by bikini-clad women demanding autographs, make red-carpet appearances and land on the cover of golf magazines. Then, Mr. Woods enters, and the party's over. The ad was crafted by Wieden + Kennedy. (WSJ)


Wednesday, May 6, 2009

McDonald's Tries to Sell Fancy Coffee in a Downturn



McDonald's new ad campaign aims to convince people to buy fancy -- albeit cheaper-than-Starbucks -- coffee drinks in a down economy.

New McDonald's McCafe Ad



McDonald's new ad campaign attempts to show consumers how its new McCafe mochas, lattes and cappuccinos can brighten their day.

Burger King's "Kingon" ad



Burger King's new "Kingon" ad is part of a deal with Paramount Pictures on its movie "Star Trek." Courtesy of Burger King.

Sponsors of Tomorrow

Watch out everyone, Intel is launching a new ad campaign which will stress the chip maker's role in innovation instead of its products. The campaign's slogan will be called "Sponsors of Tomorrow" and points out its technical achievements, which are a foundation of many kinds of products. One ad shows the all-pink bedroom of a little girl, labeled "your clean room," across from Intel engineers in the chip-factory garb known as bunny suits, along with the label "our clean room." In small type, the ad explains why the company's production areas are "10,000 times cleaner than a hospital operating room."


Tuesday, May 5, 2009

Friday, May 1, 2009

The only drink to have on a Friday

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Heineken - Walk in Fridge



Hahah....by far one of the funniest commercials I have seen in ages! It cracks me up every single time I watch this. Congratulations Heineken, thanks to you I'll be drinking this tonight, mission accomplished! But lets get serious here for a moment, in terms of creativity this spot had it all. You can't really tell it's a Heineken commercial unless you listen to the woman's voice at the beginning but I had no idea what was going to happen or what was being advertised, and then when you heard the screaming and it switched over to the walk in fridge, I couldn't help but laugh. What do you all think? A classic no?