Tuesday, December 15, 2009

Tck Tck Tck: Time for Justice

Tick-tock. The constant reminder of our world deteriorating as we live our day-to-day routines of consumption. This ad was designed by Havas Worldwide for the Global Humanitarian Forum to support Kofi Annan's 'Tck tck tck: Time for Climate Justice' campaign.

Amazingly, Annan's campaign has managed to raise awareness amongst a global audience of around 10 million. These global citizens are mobilizing to petition that their leaders sign up to a Climate Justice Deal in Copenhagen.

This campaign has the support of hundreds of celebrity voices, who actively collaborate to organize concerts, media plug-ins and volunteer recruitment. This is another big step in the move to raise awareness for the destruction of our planet. What differentiates it amongst the others is its focus on creating a global music petition in hope of instilling conscience in our global citizens.

What's your take on campaigns such as this one - are they effective?

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