Thursday, December 10, 2009

'Sun-Maid Girl' Makeover Sparks Controversy


Had any raisins lately? Well next time you go to the store why don't you take a look at the new packaging on the 'Sun-Maid Girl'.  She's taken on a new look, but like any kind of change, her makeover has sparked some controversy.  Sun-Maid decided to join Betty Crocker, Aunt Jemima and Mrs. Butterworth's in giving the "female face of their product a substantial makeover from a young, early 20th-century girl into a buxom, modern young woman, leading some to say that the newly made-over raisin girl looks like a Barbie Doll in Amish attire."  The original face of Sun-Maid was Lorraine Collett Petersen, who was originally discovered "drying her black hair curls in the sunny backyard of her parents' home in Fresno, California."  


However, as any successful company, they always try to keep up with times, and are always willing to re-invent.  The new version, which isn't really all that different is a "computer-animated version of the Sun-Maid girl currently featured in television advertisements is a departure from the classic design that harkened back to a time when "life was much simpler, more rural, a lot less hectic."  


According to the article people have claimed that the new look looks like she has some implants haha.  What does everyone else think about the new design?  I think to be successful you need to be able to take risks and realize when it's time to make changes.  On the other hand when Tropicana decided to change the look of their orange juice there was huge backlash.  Take a look at the changes and see for yourself! What do you think of the change?


Original




New







Check out the original article right here on Yahoo!



7 comments:

  1. she does look like a barbie doll! at least they kept her a brunette though :)

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  2. Thanks for the comment Sara! Yeah doesn't she? I kinda like her revamped look haha, makes me want to go buy some raisins! The old one just wasn't doing it for me.

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  3. oooooooh.. tits are baaaad

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  4. They've had this change for awhile now, no? I believe the redesign is necessary, regardless of the barbie doll and breast augmentation the old 'sun-maid girl' was very outdated. If you take a look at their respective target markets, I believe one of the largest is children who are given the small boxes of raisins in their lunch boxes.

    Despite traditionalists arguments for the conservation of a legacy, the 'sun-maid girl' competes with mascots of other trendier brands and to put it bluntly.. the old design is pretty boring in comparison. So good job on the redesign, i'm sure a lot of little school boys are thanking you as well.

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  5. Thanks for the comments everyone!

    @aParadigmLost-I completely agree with you. I don't see why they didn't do it sooner. The old image sorda turns you off, ok I understand tradition goes a long way but I'm glad they came out with the change. It makes them seem "fresh" and "new" and not outdated.

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  6. She's actually kinda hot...

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  7. she does look like a barbie doll! at least they kept her a brunette though :)

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