Had any raisins lately? Well next time you go to the store why don't you take a look at the new packaging on the 'Sun-Maid Girl'. She's taken on a new look, but like any kind of change, her makeover has sparked some controversy. Sun-Maid decided to join Betty Crocker, Aunt Jemima and Mrs. Butterworth's in giving the "female face of their product a substantial makeover from a young, early 20th-century girl into a buxom, modern young woman, leading some to say that the newly made-over raisin girl looks like a Barbie Doll in Amish attire." The original face of Sun-Maid was Lorraine Collett Petersen, who was originally discovered "drying her black hair curls in the sunny backyard of her parents' home in Fresno, California."
However, as any successful company, they always try to keep up with times, and are always willing to re-invent. The new version, which isn't really all that different is a "computer-animated version of the Sun-Maid girl currently featured in television advertisements is a departure from the classic design that harkened back to a time when "life was much simpler, more rural, a lot less hectic."
According to the article people have claimed that the new look looks like she has some implants haha. What does everyone else think about the new design? I think to be successful you need to be able to take risks and realize when it's time to make changes. On the other hand when Tropicana decided to change the look of their orange juice there was huge backlash. Take a look at the changes and see for yourself! What do you think of the change?
However, as any successful company, they always try to keep up with times, and are always willing to re-invent. The new version, which isn't really all that different is a "computer-animated version of the Sun-Maid girl currently featured in television advertisements is a departure from the classic design that harkened back to a time when "life was much simpler, more rural, a lot less hectic."
According to the article people have claimed that the new look looks like she has some implants haha. What does everyone else think about the new design? I think to be successful you need to be able to take risks and realize when it's time to make changes. On the other hand when Tropicana decided to change the look of their orange juice there was huge backlash. Take a look at the changes and see for yourself! What do you think of the change?
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