Thursday, October 8, 2009

Short Video at the Starbucks VIA Taste Challenge

I recently took the Starbucks VIA Taste Challenge but lost! I personally think they water down the real coffee so you think that the VIA is stronger than it actually is! Anyways, here is a short video from the challenge in Bethesda.


  1. Taste challenges are always a fun way to get consumers excited about a new product line. Prone to much speculation as to their legitimacy, as posts young Kenneth Westling, these tests will always be open to the public's passive subjectivity.
    If done properly, I believe great things can come of these kinds of events. I support any brand that opens themselves up to the public and makes use of viral media vehicles to further propagate the product's 'goodness'.

  2. I agree that these challenges are a creative way to get consumers excited, but whether or not deceptive tactics are being used to do that, just isn't fair! Now..I don't know if deceptive tactics were being used BUT at the end of the day it is all boils down to how well you market your new product, and I think marketers will do whatever they can to do just that! :)

  3. The advantage of deceptive tactics westlingk is that they break a product faster than a cheetah on speed. The transparency that exists in today's marketplace, thanks to viral media vehicles, allows consumers to voice out against deception. That in and of itself protects consumers against lies and tricks, as well as keeps marketers from trying to pull such shennanigans.
    Hence the adage, "nothing breaks a bad product faster than great marketing"