Wednesday, September 30, 2009

I Wear Your Shirt

So I thought I had seen it all but clearly I was mistaken. Jason Sadler is outsourcing his wardrobe to corporate America, and is wearing a different shirt for 365 days straight in 2009, taking pictures and blogging about it. The days are sold at "face value", meaning January 1st is $1 and December 31st is $365. His site is called iwearyourshirt.com so remember to check it out!



The benefits of having Jason wearing your shirt include:

Daily Video on YouTube & Ustream.tv
Daily Photos on the blog & Flickr
Daily Posts on the blog & Twitter
Calendar (You/Your Company's Logo & Website)

Here is a sample of one of the videos he produces:


Posted by World in Motion at 9:59 PM

11 comments:

  1. AnonymousOctober 1, 2009 at 4:29 PM

    What a brilliant idea!!!!

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  2. AnonymousOctober 1, 2009 at 4:32 PM

    Looks like 2010 is getting sold quick..

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  3. KaiOctober 1, 2009 at 4:37 PM

    This is an awesome piece of advertising genius.

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  4. westlingkOctober 1, 2009 at 4:53 PM

    @Kai Yeah it is! Don't know why I didn't think of this haha

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  5. AnonymousOctober 1, 2009 at 5:30 PM

    Impressive that he can stay "on" everyday

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  6. allenOctober 1, 2009 at 6:07 PM

    wonder how much money he's gonna make from this..

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  7. AOctober 1, 2009 at 6:12 PM

    I heard about this a few months ago, and was a little surprised. I wonder if companies actually receive some tangible benefit from this method of advertising.

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  8. Jason SadlerOctober 1, 2009 at 8:19 PM

    Thanks for all the great comments everyone! If you're curious about the "return" I offer people on their days, read a handful of testimonials here http://bit.ly/iwysTESTIMONIALS

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  9. World in MotionOctober 1, 2009 at 11:23 PM

    Thanks for the comments Jason! Your t-shirt idea is fantastic and I'm looking forward to hearing more about it later!

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  10. JulioOctober 6, 2009 at 1:59 AM

    This seems like an interesting idea, I'm not sure how fully developed it is in terms of its offering. What would a brand like Coke obtain from having Jason Sadler wear their shirt. Or what is Jason Sadler's promotional strategy to raise awareness for his idea so that it offers brands substantial value.

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  11. JulioFebruary 11, 2010 at 1:35 AM

    This seems like an interesting idea, I'm not sure how fully developed it is in terms of its offering. What would a brand like Coke obtain from having Jason Sadler wear their shirt. Or what is Jason Sadler's promotional strategy to raise awareness for his idea so that it offers brands substantial value.

    ReplyDelete

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