Saturday, June 13, 2009

Stella Artois Shows Good Storytelling

Stella Artois has come out with a very creative spot which uses a story line to advertise the product rather than just throwing it in your face like most companies do. I'm not sure which agency created this spot but I do know it was somewhere in Europe. BusinessWeek came out and said that the spot "really shows how European ad agencies and clients know how to tell brand stories with ads in a way that still eludes most U.S. clients and agencies". I hope I see more of these in the future.

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