Tuesday, June 9, 2009

Pepsi Throwback Bottle

Pepsi Throwback Bottle, originally uploaded by westlingk.

Back again! Went into CVS to pick up a magazine and passed by this and thought I would share it with everyone. Pepsi is really pushing these new bottle designs across their entire product line. I haven't seen this one before but I don't think its anything that special...I guess it looks kinda cool.
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  1. I'm really liking what Pepsi is doing in terms of their marketing strategy. They revamped their corporate structure, which includes the loss of some key marketing heads, in order to follow the vision of their new president.

    Its a counter-cultural approach for the soft drink industry and that's what makes it so great. Pepsi isn't trying to compete neck and neck anymore. Pepsi is becoming the soft drink that steps aside and burns its own path in the neck of the woods that is capitalism.

    So as radical as its strategy may seem, I believe within a years time we will all be shaking our heads in astonishment.

  2. Interesting design...I can't say I am a huge fan of it but it seems like Pepsi is trying to boost revenue with their new campaign