Wednesday, May 6, 2009

Sponsors of Tomorrow

Watch out everyone, Intel is launching a new ad campaign which will stress the chip maker's role in innovation instead of its products. The campaign's slogan will be called "Sponsors of Tomorrow" and points out its technical achievements, which are a foundation of many kinds of products. One ad shows the all-pink bedroom of a little girl, labeled "your clean room," across from Intel engineers in the chip-factory garb known as bunny suits, along with the label "our clean room." In small type, the ad explains why the company's production areas are "10,000 times cleaner than a hospital operating room."

No comments:

Post a Comment