Friday, May 8, 2009

Nike Ad Shows Tiger Woods Is Back



I've been meaning to put this spot up for some time. This spot features the famous Tiger Woods coming out of retirement. It seems like the golfing world has certainly enjoyed the year off they had without Tiger by giving a few people the opportunity to win a couple tournaments. Unfortunately Tiger has not looked as sharp as he hoped to be coming from the year off but I'm sure he will find his rhythm soon enough!

"Professional golf without Tiger Woods is like a Hollywood blockbuster without a leading man," said Jeff Urban, a Gatorade senior vice president of sports marketing, in a statement.

The new Nike ad features golfers, including Stewart Cink and Trevor Immelman, soaking up the limelight in Mr. Woods's absence, as the Lesley Gore song "Sunshine, Lollipops and Rainbows" plays in the background. The golfers are swarmed by bikini-clad women demanding autographs, make red-carpet appearances and land on the cover of golf magazines. Then, Mr. Woods enters, and the party's over. The ad was crafted by Wieden + Kennedy. (WSJ)


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